The latest report on the mobile phone industry released by Gartner clearly shows why iPhone and Android are the new mobile platform to beat as sales of their corresponding mobile handsets great significantly in 2009. Interestingly, both platform gain were at the expense of a decreasing market share of previous smartphone market leader – Symbian OS which is used by Nokia devices.
Actually 2009’s may be one of Nokia’s worst year as both its units sales as well as Symbian’s market share both suffered from significant lost last year. Is Nokia finally losing its clout on the mobile phone market? It may seem so, thanks to the growing market share of smartphones such as the iPhone and Android phones.
In fact, both iPhone and Android platforms market share in 2009 were up by 14.4% and 3.9% respectively. Symbian’s market share went down from 52.9% to 46.9%. RIM is at a steady spot with 19.95 market share while Windows Mobile’s market share also went down from 11.8% to 8.7%.
So what do all these figure mean? Several things actually. First, Apple has overtaken Windows Mobile in the smartphone market share. And this is bad news for Microsoft especially since impressions about the latest version of Windows Mobile was not quite good. Will Microsoft continue on a losing streak when it come sto its mobile product offerings? Second, the Android seems to be the OS to watch out for this year. Surely, Android’s market share will continue to grow this year as more Android devices are coming out.
And of course Nokia and Symbian badly need to rethink their marketing strategy this year. Specifically Nokia need to spark up user interest to its smartphone offering.