Instagram photos are everywhere today. They’re posted on Facebook, Twitter and Pinterest among others attracting lots of attention from social media users owing to their unique designs. Surely, you’ve seen them with borders, in collages and sometimes with text thanks to the filters and editing tools in the app.

Since its launch more than three years ago, Instagram has gained more than 100 million active monthly users. And apart from the private individuals using the app these days, brands have also recognized this popular networking site’s importance. In fact, 67 percent of top brands are now using Instagram to reach their target market on a global basis.

Owing to its global reach, businesses admit that this famous photo sharing site is worth using in an effort to raise awareness of their brand. The great news is that in addition to images, users can now post videos and send direct messages similar to Twitter’s functionality. These messages can then be shared with individuals and even groups with up to 15 members. [Read more…]