Based on new research conducted by Nielsen, it was revealed that of teenagers aged 13 to 17 years old who live in the United States, 58 percent own a smartphone. This is a very significant increase from the 36 percent saturation rate that was measured just a year ago.
The research has also shown that the largest incidence of smartphone ownership is at the 25 to 34 age group, where 74 percent own a smartphone, an increase from the 59 percent measured a year ago.
Based on data collected, as of July of this year, more than half of all mobile phone subscribers in the US (55.5 percent) are smartphone owners. This is a 14.5 percent increase from a year ago. [Read more…]