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Finding love on social networks costly for some

September 22, 2023 By Dennis Bouchand Leave a Comment

PandaLabs, Panda Security’s malware analysis and detection laboratory, has found rising incidence of a new cyber scam that involves a personalized email sent by someone claiming to have interest in befriending the recipient as a means of initiating a fraudulent request for money. While variations of these scams raised a red flag for intended victims many years ago, the rise of social networks has enabled criminals to better target their messages based on publically available profile data.

According to PandaLabs, victims of the scheme are lured in by a female sender that initiates contact by sending the recipient, typically a male, an email stating that she has seen his profile on a social network and would like to get to know him. Once the recipient is engaged in the correspondence, the sender begins asking questions about his interests, establishing a friendship with the intended victim and informing him of the fact that while she currently lives in Russia or an Eastern European country, she is planning to move to the country where the recipient lives. Each email is accompanied by photographs of the girl in question to help assure the recipient of her existence and the validity of her impending requests.

Some years ago, this type of fraud tended to arouse more suspicions, yet now, with so many people participating in social networks, they have become more plausible The next step in this scheme comes just when the girl is about to leave her country to meet her new friend. Last-minute “problems” begin to occur, ranging from holdups with a visa to bribes that need to be paid before she can leave the country. To overcome these obstacles, the girl asks for a small sum of money, never more than $500. Unfortunately for the unsuspecting new-found friend, the girl doesn’t actually exist; she is just a device created in order to steal money from gullible victims.

Originally posted on December 9, 2008 @ 1:54 pm

Filed Under: Social Network

Pangea Media expands Quibblo.com functionality

September 22, 2023 By Dennis Bouchand Leave a Comment

Pangea Media announced several updates to its popular Quibblo.com site. These new features provide Quibblo users enhanced functionality and offer marketers additional ways to engage users with innovative advertising products.

Highlighted features include:

Yahoo! Buzz. Quibblo users can propel their favorite quizzes to the Yahoo! home page by using the “Buzz Up” button on Quibblo. Advertisers can see what is most popular and then use this information for their own marketing strategies.

Virtual Gifting. Quibblo users can now send and receive virtual gifts including images, puzzles, accessories for avatars and ringtones by taking advantage of Pangea’s partnership with Viximo. Advertisers can create custom gifts and send them to their target market.

Collaborative Polling. Unique to Quibblo, this feature allows any number of sites/blogs/publishers/users to run or repost the same poll or quiz and then aggregate the results from the network of sites. The result is a truly “borderless” Web experience as content moves beyond the Quibblo Website and Pangea Network to other places not formally affiliated with Quibblo.

Badges. Users can create photo badges for quizzes, and post badges to their Quibblo profile, social networking page, or blog. Marketers can create custom badges featuring products, characters, messages, etc. which they can then distribute, or allow to be distributed virally, as part of an advertising campaign.

Additional features include a number of back-end enhancements designed to improve performance and provide advertisers with additional reporting options. Earlier this year, Pangea released the Quibblo iPhone widget and the Quibblo MySpace application.

Originally posted on December 9, 2008 @ 3:56 pm

Filed Under: Web

SparkPeople.com inks major book deal

September 22, 2023 By Dennis Bouchand 1 Comment

SparkPeople.com has signed with Hay House, a publisher of self-improvement books and products, to publish THE SPARK: The Secret Formula for Losing Weight, Getting Fit, and Transforming Your Life. The book will give readers a proven program to improve their health, lose weight and reach their goals with a unique combination of health and weight loss advice integrated with innovative motivation and goal-setting techniques, inspiration and community. One of the unique elements of THE SPARK will be SparkPeople members directly participating in authoring and promoting the book.

With 4.5 million members and 100 million page views per month, SparkPeople.com has become one of the world’s largest and most engaged health & lifestyle websites. A powerful and inspirational web resource, SparkPeople offers nutrition, diet, health, fitness and goal setting tools, motivation, support and resources. SparkPeople.com is the only major site of its kind to make these programs 100% free to users. Over 175,000 new members join SparkPeople each month – almost 6,000 per day.

The book will be authored by Chris Downie, SparkPeople’s Founder, CEO and one of the site’s Motivation Experts.

Originally posted on December 10, 2008 @ 6:17 am

Filed Under: Web

The Salvation Army releases iPhone app

September 22, 2023 By Dennis Bouchand Leave a Comment

The Salvation Army has released the Salvation Army Holiday Music application in the iPhone Application Store for $2.99, with proceeds to benefit The Salvation Army.

The application streams hundreds of holiday favorites, ranging from time-honored classics such as Nat King Cole’s “The Christmas Song” and Bing Crosby’s “White Christmas” to a selection of The Salvation Army’s own signature brand of brass-flavored holiday tunes. For $2.99, consumers get unlimited listening.

This Christmas, The Salvation Army’s Red Kettle campaign is hoping to top the record $118 million donated in 2007. To do that, the Army is harnessing a range of technology and social media. This includes adding credit card scanners at some of its iconic Red Kettles, as well as an Online Red Kettle application, Facebook widgets, and the ability to donate via text message.

The Salvation Army is teaming with Seattle startup Melodeo to bring The Salvation Army Holiday Music service to iPhone users.

Originally posted on December 10, 2008 @ 7:29 am

Filed Under: Web

Burst Media survey reveals the perils of ad clutter

September 22, 2023 By Dennis Bouchand Leave a Comment

Burst Media has released the results from a survey on the topic of ad clutter. The survey was administered to over 4,000 web users with the purpose of better understanding how ad clutter impacts a web users’ Internet experience, as well as its impact on the perception of advertisers who place ads on cluttered sites. Overwhelmingly, the findings reveal that websites cluttered with advertisements do a disservice to the publisher, the advertiser and the visitor.

According to the survey results, ad clutter not only annoys the audience but it also diminishes ad effectiveness. An astonishing three-quarters (75.5%) of the respondents who remain on a site they perceive to be cluttered say they pay less attention to advertisements appearing on its pages.

Additionally, although respondents accept that advertising will appear on a web page, for a majority (52.6%), there is low tolerance for more than two advertising units per web page. More than one-quarter (29.9%) of survey respondents immediately leave a site if they perceive it to be cluttered. Women are more likely than men to abandon a site that appears cluttered – 32.1% versus 27.5%.

A resounding survey finding is the negative impact advertising clutter has on a consumer’s perception of an advertiser’s products and services. One out of two (52.4%) respondents has a less favorable opinion of an advertiser when their advertising appears on a web page they perceive as cluttered. One-half (56.4%) of women claim clutter negatively impacts their opinion of an advertiser, versus 48.3% of men.

The survey also found that ad clutter’s negative impact on respondents’ opinions increases with age. Less than half (46.8%) of respondents 18-24 years were impacted negatively by clutter whereas nearly two-thirds (63.2%) of respondents 55 years and older were unfavorably impacted.

Originally posted on December 10, 2008 @ 6:26 am

Filed Under: Advertising, Metrics

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