Cellyspace.com has launched an RSS to MMS publishing tool for content providers to automatically convert and deliver syndicated RSS feeds directly to mobile subscribersâ€™ messaging in-boxes using Cellyspaceâ€™s MMS (Multimedia Messaging Service) technology.
According to the company, auto-conversion of RSS content will make mobile syndication easier and more readily available and by delivering multimedia feeds rather than short, text-only feeds subscribers will be more fully engaged in the content.
Also, with RSS to MMS technology, the feed can be viewed without a subscriber first logging onto a mobile web site or launching a feed reader application. Instead, subscribers are alerted on receipt of the feed and can view it immediately or whenever most convenient since itâ€™s stored in their messaging in-box.
Originally posted on March 26, 2008 @ 5:43 pm