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New Media News Every Morning

MovieClips.com Launches, Giving Us More Reason to Love Hollywood Movies

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Frankly while I was reading TechCrunch’s pitch for newly launched movie-related site MovieClips.com, I couldn’t help but be excited by the loads of goodies the site is offering. I mean how does 12,000 two-minute streaming clips from 20th Century Fox, MGM, Sony Pictures, Universal Pictures sound to you?

If those were not enough to convince you that MovieClips.com might actually be the next big thing to online video-movie niche, well how about if you knew that MovieClips.com is social too? Meaning, you can favorite or “hype” movie clips, comment on them, or simply share the movie clips with your Facebook, Twitter, Digg and other social media contacts. [Read more…]

Originally posted on December 3, 2009 @ 4:27 pm

YouTube Gives Advertisers Better Ways to Annoy us When Watching Videos

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Screen shot 2009-12-05 at 5.53.43 AM

If you’re closely following our beats here at 901am, you’ll surely noticed that we’re so fond of news with accompanying YouTube videos. This is fine and good since YouTube is part of the new media. Now much as we don’t want to annoy you our dear readers with videos running various targeted ads, we can’t help it because it’s beyond our control.

And guess what? Expect to see more of those ads as YouTube announced that they are rolling out a video targeting tool which advertisers can use to find appropriate videos where their ad campaigns will run on. Google really wants to push video ads, thus it is giving advertisers more control of their ad campaigns by letting them choose specific YouTube partner content they’d like to target.

The new video targeting tool is also flexible enough that advertisers can discover videos relevant to their campaign easily as well as their target audience. The tool would even suggest videos based on keywords, viewer demographics, and interest-based graphics.

In short, YouTube has established an advertising marketplace where video targeting options result in extra control and better brand for display advertisers.

And what this gives us YouTube fans – more annoying video ads, slow loading time and possibly the need to find another place to satisfy our video content hunger. Don’t get me wrong here – if it’s all for the good and sustainability of YouTube, well and fine. I just don’t dig if consumers are really acting upon ads they encounter on YouTube videos. Have you?

Originally posted on December 4, 2009 @ 6:11 pm

VEVO Seals Deal with EMI, Goes Live Tomorrow Night

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With partners such as Sony Music Entertainment, Universal Music Group and now also EMI Music, it seems like new premium music video and entertainment service Vevo, is off to a good start. Vevo is launching tomorrow and is aiming to capture music fans with professionally created video content.

A new generation of music fans and perhaps those who belong to the MTV generation will be available to enjoy a large selection of premium music content from a wide array of chart-topping artists. Vevo aims to follow the success of YouTube but for premium music content.

Take note, VEVO President and CEO, Rio Caraeff says their premium online music service is much more than just high-quality videos but also an original programming that hopes to strengthen the connection between artists and fans through a dynamic and engaging experience.

Vevo service debuts on this site – http://vevo.com. The site is currently closed and if you try to check it out, you will be redirected to the Vevo blog. In the meantime enjoy the promo gig by 50 Cent smashing up some old TVs. Surely a radical and violent way of promoting its upcoming service. Does this predict how VEVO is going to be once it officially launches? Hope not.

Originally posted on December 7, 2009 @ 4:53 pm

YouTube Goes on a Diet, Experiments with YouTube Feather

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Screen shot 2009-12-04 at 3.39.42 AMSo finally, the YouTube folks realized that not all YouTube users have lightning speed Internet connection which makes their YouTube experience a pleasant one. In the developing countries where YouTube is such a big hit, Internet connection is still a problem.

Case in point? – myself. Whenever I want to watch a nice video on YouTube, I need to let it stream from start to finish first before I can fully enjoy watching it by “replaying” the stream. That’s the only way I could, and perhaps everyone in developing countries, enjoy YouTube videos. Enter YouTube “Feather”, a lighter and faster version of YouTube site minus all the bling-blings. [Read more…]

Originally posted on December 3, 2009 @ 3:45 pm

Sugababes Promotes Windows 7, C’mon!

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If the video promoting Google’s mobile search with movies  was rather inappropriate because it features three geek-looking Google engineers looking for a theater where New Moon is currently showing, wait till you see this new Microsoft video promoting Microsoft 7.  Microsoft’s video stars three babes known in the UK as Sugababes showing us how they use Windows 7 in their daily busy lives. Really? [Read more…]

Originally posted on November 25, 2009 @ 4:46 pm