The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering.
Originally posted on August 22, 2023 @ 10:41 am
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The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering.
Originally posted on August 22, 2023 @ 10:41 am
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The paint marketer will leverage Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.
Originally posted on August 22, 2023 @ 10:40 am
WoozyFly.com, the online music media company devoted to independent artists, and Chinese community and social networking site, Jinti.com have entered into a strategic partnership.
A new International Music Section in the Jinti Web site, powered by WoozyFly, will be launched through the partnership. WoozyFly will provide the content and delivery for Jinti’s new online music section, expanding WoozyFly’s global reach to include more than 20 million monthly users in China.
WoozyFly will supply music videos from independent artists as well as WoozyFly’s slate of professional produced shows. The partnership will also offer companies strategic marketing opportunities enabling them to reach the Chinese market.
Originally posted on December 4, 2007 @ 3:01 pm
Jabber, Inc. announced that Me.dium, Inc. is utilizing the Jabber Extensible Communications Platform (Jabber XCP) for presence and instant messaging (IM) capabilities in its social browsing application. Me.dium is a social browsing plug-in that allows people to see what other people are doing online around them and to interact in real time. Me.dium graphically connects users with others doing similar things, allows them to browse with their friends, and enables users to interact with others in their real-time community.
When a user in the Me.dium network moves from one website to another, the server receives a notification that the user’s location has changed. This information is aggregated across the Me.dium network to seek similar content based on the browsing activity of other Me.dium users. Me.dium streams the data back to the user’s browser and displays a map showing who is currently on that recommended content and offers an opportunity for users to initiate one-to-one or group chats, add new users to private chats, post messages to the online community, and follow each other around the web.
Originally posted on December 4, 2007 @ 3:58 pm
By Leo Blanco
A new study by leading public relations and communications consultancy firm Burson-Marsteller shows that influential African-American consumers often use the Web for business purposes and favor offline interaction over social network sites.
African American-fluentials, the moniker for this influential group, are much more likely to make business contacts online (52 percent) compared to the total influential consumers in the U.S. population (28 percent).
Still, they are less active in social networking sites compared to the general population of online influencers. Instead, they speak to about 56 people daily or 40 percent more people than African American non-fluentials and 20 percent more than U.S. e-fluentials.
“African American-fluentials tend to embrace the Web for business and ‘serious’ pursuits while favoring a range of offline communications tools for social networking,†said Mireille Grangenois, Managing Director, U.S. Multicultural. “They are twice as likely to use handwritten notes than U.S. e-fluentials but half as likely to write blog entries.â€
Originally posted on December 4, 2007 @ 11:56 am