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Marketing Physical Equipment with a Virtual Presence

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Sometimes you have to get creative when it comes to marketing different types of items. And if you sell physical equipment, one way to approach your audience is through having a specific type of virtual presence.

To give a few examples, consider if you have a physical product like exercise equipment, and the options that you have like publishing video reviews, creating training videos, using social media to your advantage, and focusing on the fact that you understand your audience. All of those different marketing options can give you a broad range of promotional opportunities. [Read more…]

4 Tips For Starting a Podcast

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So you want to start a podcast because you’re the creative type and enjoy listening to them yourself. A lot of people find themselves wanting to dabble in this world but aren’t sure how to get started.

The good news is, it isn’t horrible complicated and anyone can do one. It just takes knowing a few tips in order to create something which is great rather than mediocre. Ready to get started? Here are some of the most basic tips for getting you started on your first podcast. [Read more…]

Safety 101: Tips to Protect and Secure Your Cryptocurrency

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Cryptocurrency is charging forward. Not to mention that 2017 has been a breakout year for cryptocurrency giants (i.e. Bitcoin) and altcoins (i.e. Ethereum and Dash), it is undeniably growing continuously.

From being invented out of the need for secured communications, it has rapidly evolved – with the help of the digital era, of course – as a means to not only secure communications and information but, nowadays, your money as well.

In the present, cryptocurrencies are regarded as digital currencies (more like virtual money) and are mostly utilized for almost everything – from an alternative way of paying for goods and services through to long-term investment holds. Meaning, we are talking about huge amounts of money being transacted every day. And due to this nature of the business, most especially because transactions are done over the internet, it does not come as a surprise that it is prone to security threats and attacks such as hacking and phishing. [Read more…]

3 Ways Blogging Can Help Grow Your Business

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If you’ve been working on your business for a while, you’ve likely heard how important having a blog can be for your ultimate success. However, because this can be a very big time investment for your business, many business owners don’t feel that they can take the time to create a successful blog for themselves. But when it comes down to it, choosing to take the plunge and make blogging a part of your marketing plan can be a real boon for your business. To show you how, here are three ways blogging can help you grow your online business. [Read more…]

8 Monetization Strategies to Use for Your Podcast

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For some people, podcasting is a cathartic outlet, meant to serve as both a hobby and a means of self-expression. For others, it’s something fun to play around with in their spare time, serving a broader interest or hobby. For still others, podcasting is a kind of business, meant to earn them revenue, fame, or some mix of the two.

No matter what your original podcasting goals are, or what you hope to get out of it, you can make more money and sustain your efforts with the right monetization strategies. [Read more…]