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Incorporating SEO Marketing Inside Your Podcast Content

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Even though you may not think of the contents of a podcast as being text per se, you can still utilize and incorporate search engine optimization marketing techniques inside of your production. It takes a little bit of planning, but the utilization of words in context can all coalesce together to create a natural style of promotional speech.

Some of the ways that you can mix your podcast with standard search engine optimization concepts are if you utilize SEO services, keep up with the latest engine algorithms, modify your narrative formula a bit for consistency, and bring social engagement into the picture while you’re doing your recordings. [Read more…]

3 Ways to Make Your Website Accessible To Those With Physical Impairments

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When creating and designing a website, you may initially just be concerned with getting something decent up and running. However, if you want to truly connect with your visitors and turn them into lifetime and loyal followers and customers, you’ll have to reach beyond this point.

One demographic that can often get forgotten about when creating websites is those with physical impairments. But if you’re willing and able to create a website that can cater to these groups and help them feel empowered to use your site, you’ve just opened up a whole new realm of possibilities for yourself. To help you get to this point, here are three ways you can make your website more accessible to those who’ve sustained personal injuries or have physical impairments. [Read more…]

Digital Marketing Tips For Going Small

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How many times have you seen advertisements that talk about how you should “go big!” with your digital marketing? There are these huge, expensive ideas that promise millions of dollars worth of results. Well, if everybody tries to go big at the same time, everyone ends up losing to whoever is the simple majority holder. A smarter digital marketing tip might be that you should work out the best way to “go small!”

Consider the benefits of small markets, small budgets, small relationships, and small footprints. If you start looking at your digital marketing from that kind of perspective, you’ll find a lot more opportunities than you might expect. [Read more…]

Digital Marketing Design Tips For Novice Entrepreneurs

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If you’re new to owning your own business, then you should know that you need a well-built website. Tapping into the digital community is crucial to your success in business, and your organization’s website is the door to tap.

Marketing your organization’s existence is also quite necessary for longevity in business. Your website serves many purposes, and marketing is one of the most important to consider. Here are a few design elements that will help make your digital marketing operations much more effective. [Read more…]

Marketing Physical Equipment with a Virtual Presence

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Sometimes you have to get creative when it comes to marketing different types of items. And if you sell physical equipment, one way to approach your audience is through having a specific type of virtual presence.

To give a few examples, consider if you have a physical product like exercise equipment, and the options that you have like publishing video reviews, creating training videos, using social media to your advantage, and focusing on the fact that you understand your audience. All of those different marketing options can give you a broad range of promotional opportunities. [Read more…]