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blinkx partners with Growing Wisdom to bring users top gardening and horticultural tips

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blinkx announced a partnership with Growing Wisdom to offer users helpful and instructive gardening television. Growing Wisdom creates and produces original gardening content that includes weather guidelines, tips on products and tools, plant care information and fun ideas for sprucing up your garden. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with Growing Wisdom.

Originally posted on January 29, 2008 @ 12:04 am

TechCrunch President Primaries: readers express disgust against Michael Arrington

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techcrunch.gifTechCrunch readers cannot hide their disdain against Michael Arrington for his seemingly manipulative act in the segment Tech President Primaries to find the “pro-tech candidate (1 for each party) based on the popular results of reader voting and blog input from our community of technology leaders and entrepreneurs”.

Although Barack Obama claimed victory on the Democrat side and Ron Paul for Republican based on votes, Michael Arrington decided to alter the rules by adding his own analysis in the equation. In the end, Obama and John McCain emerged as the endorsed candidates.

This blatant disregard of voters’ opinion forced the community to retaliate with hateful yet very intelligent comments about the mockery of the voting system and how this once objective platform turned out to be the “election of personal opinions.”

Unfortunately, this whole fiasco undermines the objective of this platform to gauge the sentiment of the online community and educate readers of the candidates’ policies.

Originally posted on January 29, 2008 @ 1:03 pm

Nielsen to measure real-time consumer feedback during Super Bowl via HeyNielsen

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heynielsen.pngThe Nielsen Company will measure U.S. consumer preferences of the 2008 Super Bowl ads from its first social network platform HeyNielsen.com, a site geared to highly engaged entertainment enthusiasts. Hundreds of consumers from the volunteer panel will rate the 2008 Super Bowl ads in real-time using a proprietary HeyNielsen.com ratings and review scale. In addition, Nielsen will measure the degree to which other site members validate or agree with the posted reviews.

After each commercial break throughout the Super Bowl, Hey! Nielsen members will be asked immediately to rate each commercial on a scale from 1 to 4. Panelists can also add their own commentary after each commercial break and at the conclusion of the game. Results will show which commercials were the most and least favorable, and whether the panelists are likely to use this advertiser’s services in the future. Results from the live online focus group will be shared with Nielsen clients following the Super Bowl.

Originally posted on January 28, 2008 @ 8:25 pm

Guy Kawasaki urges marketers to forget A-list bloggers

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guy-kawasaki.gifRenowned venture capitalist Guy Kawasaki seeks to alter our marketing perspective and one of his bold initiatives is not to suck up to famous bloggers.

Forget A-list bloggers. Lousy reviews by them cannot tank your product. Great reviews cannot make it successful. Focus on big numbers—any Technorati 1,000,000 blogger can be a channel to reach people. If enough people like your product, the A-list bloggers will have to write about you.

In case you’re interested, this is an offshoot of the theory by Duncan Watts of Yahoo Research that influential personalities have no effect on viral and word-of-mouth marketing campaigns.

It [achieving marketing success through influentials] just doesn’t work. A rare bunch of cool people just don’t have that power. And when you test the way marketers say the world works, it falls apart. There’s no there there.

I’m pretty sure Tipping Point author Malcolm Gladwell is cooking up a rebuttal against this great argument. Heads up!

Originally posted on January 29, 2008 @ 12:20 pm

Azingo launches mobile linux platform

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azingo.pngMobile Linux company Azingo has launched Azingo Mobile, a comprehensive suite of open mobile software and services designed to help companies deliver web 2.0 applications, music, video, vivid graphics and more to a wide range of mobile phones.

Available for immediate licensing, the Azingo Mobile platform enables handset manufacturers and operators to leverage a rich suite of “out of the box” mobile applications that “plug-in” to a comprehensive and pre-integrated open mobile middleware framework and kernel. Supported by a powerful SDK and development tools, Azingo Mobile lets OEM, operators and ISVs build and customize innovative services and user experiences. Azingo Mobile’s one-stop-shop approach reduces development costs, shortens the time to bring new handset designs to market, and enables lower cost phones offering the latest multimedia and UI innovations.

Originally posted on January 28, 2008 @ 7:27 pm