According to NPD’s wireless market research for Q1 2010, the Android OS is now the no. 2 most selling smartphone in the U.S. next to RIM’s BlackBerry devices. But what’s more interesting than this is the fact that Google’s smartphone OS has slipped past Apple’s iPhone OS. The report was based on unit sales to consumers from January to March 2010.
Alright here are the exact figures – RIM unit sales is at 36%, Android at 28% and iPhone at 21%. While this maybe a great news for Google, it is not surprising to me at all. Why? Because the iPhone has alrady saturated its target market. Apple has achieved what it wants to achieve in terms of sales and distribution of the iPhone 3G and 3GS and is probably now well on its way to introducing a new version of the iPhone OS (version 4.0, anyone?). Â And consumers know this. That’s why new users who are planning to get a new smartphones are probably waiting for a new iPhone or at least a new OS to be released.
Compare that with the Android phones, wherein one new model is being introduced after another. According to the NPD report, strong sales of the Droid and Droid Eris catapulted the Android’s sales to where it is right now. But those are just two of the most popular Android devices. Certainly there are more. And their sales figures, no matter how small contribute to the Android’s overall sales performance.
Another reason is carrier support. AT&T solely carries the iPhone while other mobile carriers in the U.S. are one way or the other helping boost the Android’s sales.
Will Android slipped past the BlackBerry as well? I don’t think so. When it comes to smartphones RIM has owned the market. And with the impending release of the BlackBerry OS 6.0, I expect RIM to continue this dominance.