Studypool has created a marketplace for students looking for on-demand tutoring. Students and business professionals alike can appreciate the ease of logging on to find help with a specific question or issue. Gone are the days of hiring an expensive tutor to rehash every part of a topic. Online ed tech sites, like Studypool, are allowing people to get the exact help they need quickly and affordably. [Read more…]
Most companies experience seasonal surges and dips in revenue. For example, online retailers may enjoy higher sales during the holiday season than they experience in August. However, some businesses really focus on seasonal items, so they collect most of their revenue during a certain set of weeks during the year. Some examples of seasonal businesses include Halloween costume stores, Christmas tree farms, and even swim shops.
4 Tips to Manage Seasonal Companies
During the off-peak season, these companies may not take in much revenue. So, while some of these companies may do very well overall, they face challenges when they need to manage operating costs during slow parts of the year. Employees still need to get paid, products need to get manufactured or stocked, and other fixed expenses must get handled. Consider these tips to help your seasonal business prosper during the on-season and the off-season.
1. Understand Your Industry’s Seasonal Cycles
You can only be ready for seasonal cycles if you prepare for them. People who own successful Christmas tree farms probably don’t expect to sell a lot of trees in January. This means they plan for a drop in revenue and therefore manage operating expenses with this in mind. These low-revenue periods might be the time when seasonal companies make repairs, plan for production, or even schedule vacations.
If your company is fairly new, you should probably consider industry-wide data for other companies in your industry as it can be difficult to plot trends when you have little to no actual information about your own business. [Read more…]
You’ve probably heard, at some point, that blogging has created massive opportunities for creative individuals. It offered an avenue for stating your opinions, and share your voice with others via digital means.
But once a blog was in place, the next level of challenge settled into your creative concerns: How do you reach more people? Because everyone is vying for limited attention, your blog has to be exceptional in all regards.
One way to convince those millions of potential readers on the web that your perspective is worthy of their time is to add a podcasting element to the mix. The podcast format allows people to listen (instead of just read) your blog … and a number of other opportunities become apparent once you’ve done a bit of research.
Make Sure You Understand Both Platforms First
Before you jump too far into podcasting, though, make sure you understand the basic frameworks of both blogging and podcasting. When you decided to create a blog, what general format did you use? WordPress, maybe, or Joomla? Or did you build your site totally from scratch?
Whatever your method, you should be sure that you understand that format fully so you’re not missing any opportunities for advancing your goals. The same goes for podcasting.
Do you intend to stream it somewhere? Are there any potential music copyright issues to be aware of? Address those questions first. [Read more…]
It doesn’t matter your industry, product, or goal – one key to being successful in modern business is having a high converting website. Unfortunately, very few businesses are ever able to develop high converting websites. This isn’t because it’s hard or challenging – it’s simply because they don’t know what to do.
Here’s How You Can Create a High Converting Site
If you’re tired of high bounce rates and missed opportunities, then you need to reevaluate your website. From design to navigation, everything should be created in such a way that conversions are the priority. Here are a few things to think about:
- Use Opt-In Forms
“If you want to see your visitors return, you must give them reasons to do so,” explains Green Residential, a property management company that knows about marketing. “A great way to get return visitors is to use pop-up subscription forms that urge guests to subscribe to your blog or a newsletter. Through these publications, you can offer useful information and tips that will show readers the value you can offer.”
Over the past few years, opt-in forms have become very popular. There are a number of tools you can use – from screen overlays that pop up when visitors are about to leave to simple subscription boxes in the header – and you need to find one that fits your site.
- Streamline the Checkout Process
If your website is used for ecommerce purposes, then it’s imperative that the checkout process is quick and easy. If it takes a long time for a customer to complete a purchase, then chances are they’ll cancel the transaction and shop elsewhere. As a rule of thumb, ask for the minimum amount of information as possible. This will speed things up and curb frustrations.
- Use Social Proof and Guarantees
Customers tend to trust other customers and peers who they feel are unbiased and reliable. This means you need to include elements of social proof on your website. Instead of just saying something like, “Our product is twice as good as the competition,” find a quote from a customer testimonial that backs this up.
In addition to social proof, guarantees also work well. The most popular ones include money-back guarantees or complimentary trial periods with free returns.
- Clearly List a Value Proposition
Website visitors must be able to answer one simple question, “Why you?” In other words, why should they choose your brand over the competition? Why is your product the best choice?
The easiest way to convey your value is by putting a distinct value proposition in your header. To see what good value propositions look like, review what some of the leading brands are doing.
- Perform Regular A/B Testing
How do you know if a certain aspect of your website is working? For example, how do you know if a certain headline is doing an effective job of attracting traffic? Well, unless you invest in regular A/B testing, you don’t!
Thanks to a number of powerful and cost-effective tools, A/B testing is now easier and more practical than ever. In fact, you can automate most of the process. Make sure you’re leveraging these resources to your advantage.
Let Your Conversions Do the Talking
There are very few metrics that truly convey just how successful a business is. Outside of revenue, you could argue that website conversions are one of the only true metrics of success. With that being said, make sure you’re focusing on ways to revamp your site and close more leads.
Podcasting is the new cool thing to do. It’s like radio for bloggers, in a way. You can podcast about nearly anything you want, from music or sports to clothing and makeup. They sky’s the limit.
However, just making a podcast isn’t going to make your podcast popular. You need to market it just like you would a business or a blog. You need to do what you can to get the word out on it and attract people to your hosting site to listen.
Email It To People
Whether you start a newsletter or you simply start sending your podcast links to people on your current email list, using your email can be a great way to reach out to people. Less people are using email since social media has become so much more popular, but it is still a great device to use for marketing.
Make sure you use an encrypted email to help protect your information and ensure that you aren’t sending viruses or anything to people. Don’t just send a link, give them a reason to click on it and let them know how listening to your podcast is going to benefit them.
Talk About It On Social Media
Social media is an excellent source for promoting anything and everything. Make sure you do more than just share links to your podcast from your personal page though. You should set up a business page, at least on Facebook, for your podcast itself.
Use the page to introduce people to your podcast, to give them info on your upcoming shows, and to share links so they can listen. Social media will be one of the best places to get the most listens. And it allows fan to easily share your links as well.
Start A Blog And Website
Start a website where you can share your podcast host link. It gives you another place to introduce people to your podcast as well. They can see what you look like, learn about the reasoning behind your podcast, and more.
Plus, it gives you the opportunity to start a blog. Your blog can delve deeper into the things you’ve covered in your podcast. You might want to limit the amount of time your podcast takes up, so you don’t lose listeners, so for each cast you could do an alternative post that goes into more detail.
Make sure that you are podcasting on a regular schedule. Think of it like your favorite weekly TV show; how would you feel if your show only aired sporadically? You don’t want your listeners to get disappointed and stop coming back because you say you’ll do a new podcast each week but are only really doing one a month.
If you want to become famous, whether on a small scale or a large one, it seems like the internet is the place to do it these days. When a new show comes on TV, think American Idol, many of them aren’t hosting in person auditions anymore, but instead having wannabe’s submit videos or podcasts of themselves in order to get a chance to be the next big sensation, in whatever field of entertainment or work the contest is for.
Businesses also know the great benefits of podcasts and videos. People love to be entertained, and with podcasts and videos found online, for free, they can get all of the entertainment and knowledge they want. Whether you want your face to be famous, or your products, you can do it using these two things.
Pick A Topic
The first step in becoming a podcast or video sensation is to decide what it is you want to tell people about, or talk to them about. What do you like to talk about? If you’re a talker a podcast will be perfect for you, and there are unlimited options for what you can talk about. Talk about movies, music, relationships, health care, or anything else you have knowledge and interest in.
Videos are great to do if you have items you want to show people, whether they are your own products or you are doing video reviews of things supplied to you. They are also great for doing tutorials, if you have a specialty. People that work on cars get a lot of visitors to posts on how to do different home car maintenance things, or on how to diagnose different vehicle issues. So too do people that enjoy doing makeup or hairstyles. Even hunting videos and podcasts are popular, whether you’re sharing reviews of the latest rifle scope or taking people out on safari with you.
The second step in becoming an internet sensation, or at least using the internet to boost your business and sales, is to get online and get established. If you plan to do videos you need to be on sites like YouTube. Search out podcast hosting sites. Get on social media so you have a place to share the videos and podcasts you make.
You can’t expect people to simply find your podcast if you aren’t advertising it. You also won’t be appearing on the front page of Google right away, no matter how many tags you include, so you want to do everything you can to get the word out on what you are doing.
When you post a new podcast or video be sure to share them across social media, on your own person website, and even consider doing a weekly or monthly newsletter. The more ways you get the word out the more views you will get, and the more chances you have of becoming an internet sensation!