901am

New Media News Every Morning

Luxury consumers are also into social networking

By 2 Comments

social networkingThe next time you visit social network sites don’t be surprised if middle-aged men and women checked out your personal profile. In fact, you should be accommodating for many of them are quite well off.

This is perhaps the most surprising finding of a survey conducted by Unity Marketing on how 1,074 luxury consumers are using the Internet. In the last 3 months, more than 40 percent of luxury consumers have visited social networking sites like Facebook, MySpace, and YouTube.

When buying home luxury products, more than half of luxury consumers relied on the Internet for their purchases. In terms of luxury fashion, fashion accessories, cosmetics, jewelry and watches, about 46% depended on the Internet.

By definition, luxury consumers have average income of $150,200 and age of 43.6 years. The top 5 sites they frequently visit are:

  1. Amazon
  2. eBay
  3. Nordstrom.com
  4. Macys.com and Overstock.com (tie)
  5. Neimanmarcus.com

“When asked what features were most important for a luxury shopping site to offer these luxury consumers, they were adamant about three features in depth product information and specifications, detailed product pictures and a flexible return policy. They were far less concerned with company or brand news, lifestyle content or a store locator,” says Pam Danziger, president of Unity Marketing.

Read full details

Originally posted on December 3, 2007 @ 1:30 pm

iMagicLab introduces social networking for auto dealers

By Leave a Comment

imagic.pngiMagicLab announced the launch of a new social networking site designed specifically for car dealers, auto sales people, internet sales managers and independent dealer employees. iMagicLab Connect is a free service that allows users to exchange ideas with their peers and participate in a free-flowing discussion of any or all issues affecting the automotive retailing industry. From software and lead provider critique to talk of new trends in compensation or benefits, industry experts and layman alike may find iMagicLab Connect a perfect resource.

Originally posted on December 3, 2007 @ 7:00 pm

Idearc Media, TurnHere to offer online video services to Superpages clients

By 1 Comment

turnhere.pngTurnHere, Inc. and Idearc Media Corp. announced a partnership to produce online videos for Superpages’ clients. Superpages.com will leverage TurnHere’s professional filmmaker network to produce broadcast-quality local merchant videos that tell the stories behind businesses.

According to the terms of the agreement, Idearc’s listing service, Superpages.com, will be offering its base of over 18 million small- to medium-sized businesses in the United States the opportunity to showcase their products and services using TurnHere’s proven formula for creating engaging online video vignettes. TurnHere will begin producing videos for Superpages.com customers across the nation. The videos will be accessible at video.superpages.com.

Originally posted on December 3, 2007 @ 11:04 am

Land Rover leverages mobile advertising to reach high-net set on iPhones

By 4 Comments

Land Rover and AdMob announced a highly targeted mobile advertising campaign designed to reach high net worth customers browsing the mobile web.  Land Rover’s campaign utilizes AdMob’s new custom targeting to reach consumers based on mobile-specific factors as well as specific devices, bringing mobile marketing to a new level.
 
The Land Rover campaign is also the first to use AdMob’s iPhone ad unit to reach high net worth individuals.  The Land Rover iPhone ad has a store locator in the banner ad itself.  This allows mobile phone users to type in their zip code and see a map and directions to the nearest dealer.
 
Of those users who clicked on the Land Rover advertisement, 23% responded to at least one call-to-action on the landing page.  88% of those users watched the video, 9% entered their zip code to find a nearby Land Rover dealership and 3% used the click-2-call action, all of who were highly qualified leads.  Of the 3% who clicked to call through the advertisement, 50% of the calls lasted more than 30 seconds and 20% of the calls lasted for more than a minute.

Originally posted on December 4, 2007 @ 7:10 am

PayMate, India’s leading mobile payments company enters North American market

By 5 Comments

paymate.pngPayMate, India’s leading mobile payments company, is entering the North American mobile market and has hired Mr. Dhruv Singh as Vice President of Americas to lead its growth initiatives in the region that are focused on providing mobile payment solutions to the cross border remittance and the US unbanked consumer markets.

PayMate has built the largest ecosystem for mobile commerce in India by signing up merchants, banks, carriers, and consumers. PayMate is already accepted by over 3000 merchants in India and can be used to pay for purchases online, over the phone, and across the counter via the mobile phone.

Dhruv Singh was previously Director of Worldwide Business Development at AMD where he was responsible for all Go-To-Market and Sales Development strategies, initiatives, and execution for the HP worldwide account. Prior to that Mr. Singh led the worldwide corporate and professional graphics
sales and business development efforts at ATI Technologies. Mr. Singh will be based out of PayMate’s Sunnyvale, California office.

Originally posted on December 3, 2007 @ 11:06 pm