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Burst Media launches green advertising network

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Burst Media, a provider of advertising representation, services, and technology to independent web publishers, has launched the Burst Green Network, an online advertising network for advertisers looking to reach eco-aware consumers. The Burst Green Network includes sites that cater to “committed greens” – those who are committed to living a green lifestyle and frequently buy green-related products, as well as sites that reach “green curious” consumers – a larger, more mainstream audience interested in making more environmentally friendly choices in their daily life.

The Burst Green Network is a made up of over 80 websites that reach 2.6 million unique visitors and delivers more than 14 million ad impressions. The Burst Green Network provides advertisers with custom advertising, creative and rich media ad units that include expandables, in-banner video and interstitials as well as custom sponsorships. The Network leverages Burst Media’s twelve years of experience helping advertisers reach targeted audiences in a fully transparent environment.

Originally posted on April 22, 2008 @ 6:42 am

Six Apart acquires Apperceptive

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Six Apart has debuted a host of social media services that complement its pioneering technology offerings and respond to the explosive growth of blogging into a mainstream communications technology. The company’s new services provide advertising, design, implementation, custom development and site optimization to bloggers and companies of all sizes.

To power this evolution of the company, Six Apart has acquired Apperceptive, LLC., the agency for designing and implementing social media communities, and established an office in New York City. Since its inception two years ago, Apperceptive has worked with Six Apart to build and expand blog-based web publishing communities for leading properties such as The Washington Post, The Huffington Post, BoingBoing, Major League Baseball, iVillage, Gothamist, Serious Eats, and more.

Originally posted on April 21, 2008 @ 4:55 am

Paltalk partners with Radio America to air popular syndicated programming

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paltalk.pngPaltalk is teaming with Radio America to broadcast its programs 24/7 on Paltalk’s interactive chat community. Radio America’s programming is heard on over 500 radio stations across the country and on XM and Sirius Satellite Radio.

Radio America is currently broadcasting the audio feed from its live shows including: The Michael Reagan Show, The G. Gordon Liddy Show, Doug Stephans Good Day, The Greg Knapp Experience, Car and Driver Radio, Road and Track Speed Radio, Talkin’ Baseball, The Garden Rebel and The Dr. Bob Martin Show among others to Paltalk’s chat community, allowing users to listen to live programs while participating in text and video chat with other Paltalk listeners. By logging on to Paltalk.com, viewers can also interact with the many Radio America hosts and guests via real-time audio and video chat.

Originally posted on April 21, 2008 @ 9:21 am

Filed Under: Web

Yodle forms alliance with Google

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Yodle, Inc. has formed a strategic agreement with Google to become an authorized reseller of Google’s AdWords advertising program. As a Google AdWords Authorized Reseller, the Yodle sales force is equipped to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform.

Yodle makes it simple and easy for local service-oriented small businesses to find new customers by promoting them on the major search engines and a network of local sites. Yodle boasts years of experience providing high-quality customer service and measurable results for small business advertisers. Yodle will continue to offer its thousands of local customers around the country full-service AdWords account management on their behalf – from account setup and activation, to ongoing campaign maintenance and optimization.

Originally posted on April 21, 2008 @ 5:53 am

BigCarrot.com launches website for inducement prizes

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BigCarrot launched its website that enables anyone to create, contribute to and participate in inducement prizes. Founded on the principle that people with common interests can come together and pool their contributions to create an inducement prize, BigCarrot is leading the way for consumers and organizations alike to utilize these incentives and resources to help facilitate innovation and change.

BigCarrot uses a concept called “crowdsourcing” to allow anyone to create and fund an inducement prize. Prize categories include: computers, electronics, environment, mathematics, household, medicine, science, society and sports. Anyone can start a prize—from large social issues to smaller personal pursuits—and anyone with the ability to claim the prize can submit a solution.

To initiate a prize, the user simply clicks on the “Start a Prize” button on the home page and drafts the rules for the proposal. Next, the BigCarrot community helps revise and improve on the prize rules. Once the rules are defined, the prize is opened for financial contributions from the public. Finally, when someone submits a claim for the prize, all contributors get to vote on whether to award it.

Multiple participants can pursue an objective simultaneously without increasing the cost to the contributors. Although only one participant will claim the prize, the others often benefit from the increased development of the field and the attention inducement prizes typically generate.

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Originally posted on April 20, 2008 @ 2:49 pm