Just a quick note to follow-up on the latest development about New York Times plan of introducing a paid model for its online newspaper. Â It is now official, NYT will be rolling out the paid-metered model beginning in 2010.
The metered model approach to making its loyal readers pay for their access to the New York Times will give users free access to a set number of articles per month. NYT will start charging users online when they’ve access more than the number of free articles. Â According to NYT, this is their way of creating a second revenue stream that will somehow help in preserving the online newspaper. Furthermore, offering the NYT online on a paid subscription basis will also give them the flexibility to keep an appropriate ratio between free and paid content – hence helping them stay connected to the Internet.
To prepare the online NYT, new online infrastructure will be designed. Â The good news is, Â those who subscribe Â to the print NYT will continue to have free access to the online NYT, even when the paid model system is already implemented.
NYT Chairman Arthur Sulzberger expressed confidence that the loyal NYT users would not mind the paid model since it will help the NYT improve on its content.
“Our audiences are very loyal and we believe that our readers will pay for our award-winning digital content and services.”
Pricing and other details about the new paid model will be released in the coming months. In the meantime, you’ge 11 more months of free access to the NYT online, so make the most of it.