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UMG, Meebo bring real-time social interaction to music videos

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Universal Music Group (UMG) and Meebo have entered into an agreement to provide Meebo users with ad-supported videos from many of the most popular chart-topping artists in the world. The agreement will kick off by Meebo featuring artists Kanye West, Ludacris and The Killers at Meebo.com, where users will be able to view videos from the artists to promote their new albums. To augment the promotions, UMG will embed Meebo Rooms on official artist pages to enable real-time social interactions among fans.

The agreement with UMG creates opportunities for Meebo users to enjoy premium content and gives UMG access to premium promotional space to create significant online buzz for their artists. In addition to featuring new, hit videos on Meebo.com, UMG will utilize Meebo Rooms to enable real-time social interaction for fans visiting UMG artists’ official web properties. In the past, UMG has used Meebo Rooms to power a number of popular events, including an online listening party for Kanye West’s Graduation album and a live chat with hip-hop icon LL Cool J.

Originally posted on November 25, 2008 @ 7:27 am

PowerBar unveils website connecting sports communities

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PowerBar, Inc. has launched the new PowerBar web site. A comprehensive online destination for sports nutrition and training information, the new site also serves as a global communication tool for athletes and experts to engage and share experiences through user-generated content.

Visitors can create a customized “My Performance” homepage complete with its own unique URL address and outfitted with information important to their personal sport interests, such as personalized training programs, sports nutrition articles, expert Q&A and tips from world champion athletes in that discipline. There are 17 sport communities to choose from including cycling, running, soccer, basketball, football and racquet sports. Each community features a leader who maintains a blog and event schedule and shares articles relevant to their sport.

Originally posted on November 20, 2008 @ 7:35 pm

NBA team launches social network with KickApps

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KickApps announced that the New Orleans Hornets have launched a social network for fans of the team powered by KickApps. The website is a destination for the supporters to gather online with other fans to share their passion for the Hornets and NBA basketball, create, share and discover fan submitted photos, videos and blogs, and interact exclusively with official club content.

Using social media, the Hornets capitalize on an opportunity to increase their connection with fans by extending the Hornets experience beyond the basketball court. The new website features its own social network with video and photo sharing functionality, forums, and the ability for members to take video and photos from the site to other social networks, blogs and websites using Hornets branded video and photo widgets.

To tip-off participation and activity on the site, the Hornets are holding a competition for fans to name the social network. Fans simply join the network and leave a comment with their proposed name and why they chose it. Additionally, the team has uploaded behind the scenes videos of the Honeybee cheerleaders and press conferences, with additional unique programming planned.

The New Orleans Hornets joins the Phoenix Suns’ Emmy Award winning PlanetOrange.net, New York Knicks, Phoenix Mercury, San Francisco 49ers, Seattle Seahawks, New York Rangers and Arena Football League, as teams that have embraced the KickApps Platform.

Originally posted on November 19, 2008 @ 7:14 am

coComment and JS-Kit form Strategic Partnership

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coComment have reached an agreement with JS-Kit to track comments from all sites enabled with JS-Kit Commenting. Brand owners can now easily follow consumer opinions on more than 600,000 sites.

coComment and JS-Kit confirmed that all existing users of coComment’s Site Comments engine will continue to be fully supported and will not be inconvenienced.

Originally posted on November 10, 2008 @ 10:00 am

Kiwibox partners with Burst Media for Kiwibox Teen Network

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Kiwibox, the social networking destination and online magazine where teens produce, discover, and share content while connecting with friends, has signed a deal with Burst Media to launch the Kiwibox Teen Network, a premier online advertising network for marketers looking to reach teens. The network is comprised of a select group of teen focused web sites – and is anchored by Kiwibox. Publishers within the Kiwibox Teen Network have the opportunity to share ideas, content, tools, partnerships and marketing opportunities across both the web and mobile.

The Kiwibox Teen Network gives brand advertisers an easy solution for reaching the valuable yet elusive teen audience in a single online media buy that provides comprehensive campaign management and consolidated reporting, while integrating a variety of interactive and engaging campaign elements. The partnership further cements Kiwibox’s position as a premier provider of teen content, and places the Kiwibox brand in front of more advertisers looking to reach this audience.

Originally posted on October 29, 2008 @ 10:08 pm