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3 Ways Digital Marketing Differs From Traditional Marketing

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When it comes to marketing, there are a lot of different ideas and strategies out there that have been “proven” to be most effective. However, with all the new advances in technology over recent decades, and especially in just the last few years, one form of marketing really has emerged as the forerunner for marketing your business: digital marketing.

What Digital Marketing Encompasses

digital-marketing

Digital marketing is a term that truly encompasses almost every aspect of marketing using the Internet, also known as Internet or online marketing. According to Angela Hausman, a contributor to Business2Community.com, the facets of digital marketing include areas such as search engine optimization, social media marketing, email marketing, content marketing, short message service marketing and any other marketing that comes in a digital form. [Read more…]

Originally posted on November 8, 2015 @ 4:32 am

4 Online Tools for Creative Writers

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Creative writing takes more thought and patience unlike writing news or blog posts. It is vital in making a novel, a poem or short story.

While writers of the past rely mostly on pen and paper and then eventually on the typewriter, people into creative writing today are more fortunate. The reason is that they can easily get help and they can work much faster with the existence of the internet and the various apps and useful sites available today.

creative writer

If you’re a budding author or poet, you have many choices these days as to the online tools you can use to make your work easier. The good news is that many of them are free. And once you’re ready to start a career or accept more work, you simply have to find the right one on freelance writing jobs board. [Read more…]

Originally posted on May 28, 2015 @ 3:08 am

Barnes and Noble Gives Nook More Features, and Games!

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Whether we like it or not, we have to give Apple some credit for releasing its magical iPad tablet. Despite its shortcomings and minor flaws the iPad has managed to stir up the otherwise sleeping tablet computer industry and the e-reader market. Several brands are now in a rush to come up with something better than than the iPad.

For Barnes and Noble it’s much easier to do this because Nook is already out even before the iPad hit the market. So, what B&N can do right now is update Nook’s features and make it a better e-reader than the iPad. And it is doing this right now as it announces some new features for Nook such as Read In Store and the addition of some games that Nook owners can play on their device. These were made possible via a software update to v1.3.

The beta Read in Store feature allows Nook owners you to read ebooks while your inside a Barnes & Noble store. You Nook will automatically connect to the Nook online bookstore and let you read titles from the B&N online bookstore even if the books are physically out of stock. While inside the store, you can read ebooks up an hour per day. B&N also plans to make some current edition newspapers and magazines available for in-store reading soon.

“Our digital customers will feel at home in our stores with Read In Store, which puts a digital spin on the popular Barnes & Noble bookstore experience that millions of our customers enjoy each day. At no cost, NOOK customers can browse through our robust collection of digital content while enjoying their favorite beverage in our café,” said Tony Astarita, Vice President, Digital Products, Barnes & Noble.com.

In addition to these, Barnes & Noble has also included new games and other entertainment features to Nook including Chess and Soduku.

While the Nook v1.3 software update includes the following new features and enhancements:

  • improved page turn speed, enhanced color touch screen navigation, faster access to previously opened eBooks  and more
  • high-speed connectivity to more hotspots
  • built-in web browser
  • updated homescreen

Nook v1.3 is available to download from www.nook.com/update or you may want to wait for automatic update in the coming weeks.

Originally posted on April 23, 2010 @ 6:09 pm

Facebook Begins its Digital World Domination

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There’s a lot of things going on right now at the Facebook camp, coinciding with their f8 Developer’s Conference. But with the several new things that Facebook unveiled today, one thing is certain, Mark Zuckerberg and his gang is out to conquer the social digital world. You still got time, either you opt-in or opt-out now.

Facebook’s plan of dominating the digital world is a three-point attack right now. This is only its initial salvo. I’m pretty sure there are more to come. In the meantime, let’s take at look at these three strategies which were just announced at the f8 gig.

Docs for Facebook

Zuckerberg knows quite well that Google has already dominated the search dominion and it would take a lot of effort to beat Google into this game. So, why not attack something which Google is starting to dominate – the cloud computing space. Enter Docs for Facebook, which interestingly Facebook is launching in cooperation with Microsoft.

Simply put, Docs for Facebook is like Google Docs, only this time it’s main focus is document collaboration and sharing within the Facebook ecosystem and not just anywhere else.  Docs for Facebook is pretty simple right now. You can create documents or upload existing ones and then share it with your Facebook friends, via Facebook and within Facebook.  Can it give Google Docs a run for its money? We’ll know soon enough, once it becomes available to the public.

Facebook’s Take on Social Recommendation with Yelp

Gowalla and Foursqure might have something to be worried about.  Facebook is finally taking the social recommendation, location-aware social networking space for a spin. And it brought along Yelp, Gowalla and Foursquare’s fiercest rivals.

With the Facebook and Yelp partnership, you will be able to see which among your Facebook friends have reviewed a business and read their reviews. You can also find out who among your friends have like a particular business as well as  view feed of what your friends are doing.

Facebook and Pandora Spike Up the Social Music Sphere

There’s not much details yet about how Facebook and Pandora are teaming up. But one thing is for sure, MySpace which has been dominating the social music niche has something to be worried about.  All we know is that when you log in to Facebook and go to Pandora for the first time, the music site can immediately start playings songs from bands you’ve liked across the web. It will also show you friends who also like the same songs as you while you are playing or listening to a music.

There you go, three major strategies that will trigger the start of Facebook’s digital world domination. Are you ready for it?

Originally posted on April 21, 2010 @ 5:50 pm

Boxee Brings NHL Game Center Live to its Updated Service in Beta

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For those of you who are currently using Boxee, which is currently in beta have a reason to rejoice as Boxee announced two new exciting features of its service. First is that NHL GameCenter LIVE is now available on Boxee.  If you are subscribed to this service on a monthly or annual basis, you can now enjoy watching great Hockey games and fights in HD mode on Boxee.

The other part of Boxee’s exciting announcement is related to updates to its service which is currently in beta mode. The latest version of Boxee beta has some interesting new features such as the following:

File Identification Progress – This feature lets you to easily see how many files Boxee is scanning, has identified, and doesn’t recognize in your media collection.  You can check the status of its media from any menu sidebar or from the Media settings menu.

Manual Movie and TV Show Identification – This feature lets you tell Boxee what’s in your media collection. It allows you to change incorrectly labeled files, find and identify unresolved files and select files to label them correctly.

Facebook & Twitter in your Boxee feed – Boxee Beta now lets you see recommendations from your Facebook and Twitter friends and contacts within Boxee. You can see shared videos in your feed with an icon on the right that tells you where they are from.

New & Improved RSS Management – The new version of Boxee Beta also now lets you better manage, discover and play RSS feeds in Boxee. You can search, arrange by category or sort through the most popular, top rated, new and HD feeds available on your Boxee account. You can then use the RSS feeds app to play back your favorites.

Bug Fixes and Fixes and Fixes, and Fixes! – Of course, just like any other version updates, the new Boxee Beta has addressed hundreds of bugs and issued various fixes to these.

Originally posted on April 19, 2010 @ 6:00 pm