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5 Podcasting Benefits For Small Business

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podcasting for business

Podcasting has recently become a serious marketing tool for small business owners. Only a few years ago, podcasting was a seemingly dying trend. In the past five years, the number of people who are tuning into regular podcasts has tripled. A Google search for the subject will result in millions of different podcasts based on almost any topic imaginable.

With such a reach as this, podcasting has the invaluable potential for marketing. Podcasting can be used in many ways to benefit small business. Here are a few of the most useful suggestions for utilizing this booming tool. [Read more…]

3 Ways to Use Video Chat Within Your Business

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In your personal life, you probably use different forms of video chatting all the time. From Skyping with your friends or family members who live in different areas of the country to keeping up with your favorite people, brands or celebrities on SnapChat, you probably watch a lot of videos or use video services throughout your day. However, many people don’t take advantage of the potential video conferencing and chatting can bring to their business. To help you see just how you could be benefiting from video conferences within your company, here are three ways you can and should be using video chat in your business. [Read more…]

3 Ways Using Big Data Can Help WIth Your Digital Marketing Efforts

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With the amount of information businesses can track using modern technologies, it’s amazing what can be accomplished from a marketing standpoint now as opposed to just a few years ago. The miracle of Big Data makes it possible for marketers to know so much more about so many areas of their business now. But just how can you use that information in the most beneficial way for your business? To help you out, here are three ways learning about Big Data and using that information can help with a business’s digital marketing efforts. [Read more…]

Has Digital Tech Improved Immigration Processing?

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With the presence of digital technology today, many people are expecting most of the important transactions can already be done online. But that is not always the case. Although it’s possible to shop and pay bills these days, there are still issues that need to be addressed particularly when it comes to transactions that pertain to immigration.

When applying for immigration, the usual process is quite complicated and requires applicants to fill out loads of paper which are then passed on from one government agency to another. It is for this reason that U.S. President Barack Obama in 2014 ordered the modernization of visa processing with the help of the Department of Homeland Security, Department of State and the U.S. Digital Service team. [Read more…]