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The Genius of Droid’s Geeky Marketing

March 31, 2023 By Mike Abundo

For weeks, I’ve been hearing Apple fanboys pan Verizon’s Motorola Droid ads as too geeky and unappealing for the mass market. I’ve been hearing fanboys claim that nongeeks can’t understand “open development”, that they’d be scared off by images of stealth bombers. Then I read an essay by Paul Graham about the abuses of the iPhone app store, and I suddenly realize the genius of Verizon’s nongeek-alienating marketing strategy. [Read more…]

Originally posted on November 20, 2009 @ 10:33 am

Filed Under: Apple, Gadgets, Google, iPhone, Mobile Tagged With: Android, Apple, Droid, Gadgets, Google, iPhone, Mobile, Motorola, Paul Graham, Verizon

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