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How To Make Money Off Your Podcast

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As podcasting continues to evolve, more and more people are starting to dive in as a means of making a profit. Not only is it possible to make some side money off a successful podcast, but some people have managed to make it their primary source of income.

Whether you’re in an industry leader who wants to share their knowledge on lead generation or simply want to connect with audience members about something deeply personal, there is certainly money to be made. The secret is knowing how to profit from your show. If you’re interested in learning more about how to make money from podcasting, then take a look at some of the different ways that you can. 

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Using Podcasting to Shed Light on Modern Problems

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Do you have any favorite podcasts? If so, then you recognize that the available topics are all across the spectrum. There are podcasts about literally everything. So, if you are an activist of one sort or another, you might be looking at podcasts that shed light on modern problems. And maybe you are just listening to them, or perhaps you are producing them yourself. Either way, there are lots of topics that you can approach that add value to this category of thought.  [Read more…]

How To Market Your Podcast

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Podcasting is the new cool thing to do. It’s like radio for bloggers, in a way. You can podcast about nearly anything you want, from music or sports to clothing and makeup. They sky’s the limit.

However, just making a podcast isn’t going to make your podcast popular. You need to market it just like you would a business or a blog. You need to do what you can to get the word out on it and attract people to your hosting site to listen.

Email It To People

Whether you start a newsletter or you simply start sending your podcast links to people on your current email list, using your email can be a great way to reach out to people. Less people are using email since social media has become so much more popular, but it is still a great device to use for marketing.

Make sure you use an encrypted email to help protect your information and ensure that you aren’t sending viruses or anything to people. Don’t just send a link, give them a reason to click on it and let them know how listening to your podcast is going to benefit them.

Talk About It On Social Media

Social media is an excellent source for promoting anything and everything. Make sure you do more than just share links to your podcast from your personal page though. You should set up a business page, at least on Facebook, for your podcast itself.

Use the page to introduce people to your podcast, to give them info on your upcoming shows, and to share links so they can listen. Social media will be one of the best places to get the most listens. And it allows fan to easily share your links as well.

Start A Blog And Website

Start a website where you can share your podcast host link. It gives you another place to introduce people to your podcast as well. They can see what you look like, learn about the reasoning behind your podcast, and more.

Plus, it gives you the opportunity to start a blog. Your blog can delve deeper into the things you’ve covered in your podcast. You might want to limit the amount of time your podcast takes up, so you don’t lose listeners, so for each cast you could do an alternative post that goes into more detail.

Make sure that you are podcasting on a regular schedule. Think of it like your favorite weekly TV show; how would you feel if your show only aired sporadically? You don’t want your listeners to get disappointed and stop coming back because you say you’ll do a new podcast each week but are only really doing one a month.

How Are You Using The Internet To Market Your Business?

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There are so many ways to market online, and most articles seem to focus solely on social media. Yes, social media is an excellent way to market your business, and there are so many options, but there are other innovative ways to market online as well. By using this innovation you can transfer the information of your business to more people and attract more customers and clients.

What marketing online does is reach more people, and hopefully convert their visits into sales, or that is the whole point of it anyway. The more you are found online the more trust people feel for your brand, and the more they get to know your brand all around. That’s also why a great, memorable logo is important and should exist on all of your online marketing. [Read more…]

Technology Fire Sale: Podtech Sold for Peanuts

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Podcasting came in like a lion, but whether or not it will leave like a lamb is yet to be determined. However Podtech, a video podcast network with $7 million+ in venture funding has quietly been sold for a lowly $500k.

After Podtech was left for dead by the Fake Steve Jobs last year, I guess they should be thankful the sale generated anything.

The new owner is ViewPartner. No plans have been announced for what will happen the Web site.

The wheels started to come off the bus once all of their high profile players (Robert Scoble) jumped shipped. I’d like to know how the heck the company burned through so much cash.

A weak economy coupled with an influx of mainstream content certainly didn’t help Podtech’s cause – or any podcaster for that matter. In fact most podcasters have been unable to sustain their initial growth.