Now that Facebook Places has finished rolling out to the masses (that is if you reside within the US), users are now able to “check in” and checkout where their friends are hanging out throughout the day.
However to my surprise, instead of seeing Bing powering Facebook Places, iPhone users are instead seeing Google Maps dominating the scene.
Bing however was able to provide an explanation as why iLovers were seeing their rival instead of them.
Chris Pendleton of the Bing Maps team offers this explanation: “Bing Maps is the map provider for Facebook Places on Facebook.com. Facebook is using the native Apple iPhone map kit within the SDK which fetches Google Maps for check-ins. Note, this is an Apple API that proxies to Google Maps and not a Google Maps API.” (via TechFlash Mobile)
Since Google Maps is the default maps program for the iPhone, Facebook had no choice but to utilize their frenemy’s application, despite their partnership with Bing.
While users can check in via Facebook’s web app, most users will probably use the native iPhone app instead, which (to Bing’s displeasure) will help push Google Map’s mobile numbers even higher.
Although a future iPhone SDK could change all of this, for now it looks like the Google has once again secured victory, this time against 3 of their biggest rivals (Facebook, Apple and Microsoft).
Originally posted on August 20, 2010 @ 1:41 pm