Adobe Systems Incorporated has formed a strategic relationship with CCTV International Networks Co., Ltd. to deliver the 2008 Beijing Olympic Gamesâ€™ coverage through the web. The coverage will be delivered to millions of sports fans in mainland China and Macau through the “Olympic Network TV Station,” CCTV.comâ€™s next-generation online experience based on Adobe Flash and Flex technology. CCTV.com owns the online video rights to the 2008 Beijing Olympic Games for mainland China and Macau. With thousands of hours of competition video available on CCTVOlympics.com, the Olympic Network TV Station will allow sports fans to view the Olympic sports, athletes and country teams of their choice.
The Olympic Network TV Station will deliver viewers with:
– A web experience created with Adobe Flex and delivered via Adobe Flash technology, which includes Olympic results, statistics, comprehensive bios, rules and expert analysis from CCTV’s Olympic media team, as well as social networking features that will enable fans to share aspects of their Olympic experience with friends.
– 5,000 hours of on-demand protected streamed video content (3,800 hours of worldwide broadcast Olympic Games video and 1,200 hours of CCTVâ€™s own video) including full event replays, highlights, features, interviews and encore packages.
Originally posted on August 4, 2008 @ 9:34 am