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Over 15 billion minutes of voice delivered in Second Life

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Linden Lab, creator of the virtual world Second Life, revealed that it has delivered over 15 billion minutes of voice services, demonstrating the rapid growth and broad adoption of VoIP in Second Life. The company also revealed its product roadmap for the remainder of 2009, such as introducing new features that will enhance the Second Life platform and provide unique monetization opportunities. With 700,000 unique users consuming more than a billion minutes a month, voice has become an integral component of the Second Life experience.

Over 50% of Second Life users, a group that includes a broad range of consumers, educators and large enterprises, use voice as part of their everyday inworld experience. In addition to making education, business meetings, simulations, training and casual conversations more meaningful, realistic and fluid, voice is also a key component of Linden Lab’s business model and strategy moving forward. With several key product launches scheduled for the latter half of 2009, Linden Lab expects this rapid adoption to continue while also adding several new revenue streams for the company.

In addition to revealing its roadmap for the rest of the year, Linden Lab is also introducing a new service called AvaLine that enables residents to receive voice calls inworld from an outside number. Greatly extending the reach of the Second Life experience, AvaLine lets friends, customers, colleagues and business associates connect to the Second Life viewer via a landline, cell phone or VoIP application.

Linden Lab acquires Xstreet SL and OnRez to integrate with Second Life

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Linden Lab, creator of the virtual world Second Life, announced a key milestone in its expansion of the Second Life platform by acquiring two web-based marketplaces for virtual goods, Xstreet SL and OnRez.

These acquisitions join several other recent strategic initiatives, including enhancements to the experience for new users, which will enable Linden Lab to reach a broader global audience for Second Life in 2009. Linden Lab is consolidating the two marketplaces on the Xstreet SL platform, offering one online shopping experience for customers and merchants. This will make it easier for Second Life residents to find virtual goods to purchase and will provide merchants broader channels to sell their products.

In 2008, Residents of Second Life purchased and sold more than USD $360 million of virtual goods and services. Shopping for virtual goods has become one of the most compelling and popular aspects of the Second Life experience. The acquisition of these e-commerce sites will aid the continuing growth of the Second Life economy by making it even more convenient for buyers and sellers to transact virtual goods and services online.

Millions of Us enters $1.5 billion virtual goods market with Virtual Greats

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Millions of Us, an agency that specializes in virtual worlds and online communities, is launching Virtual Greats, a new company that will take advantage of the growing popularity of virtual goods. The company also announced that it has secured distribution rights for virtual goods associated with Justin Timberlake, Elvis Presley, Tila Tequila, Snoop Dogg, Paris Hilton, Raven Symone and Marvel’s The Incredible Hulk, across multiple media platforms.

Virtual Greats will be offering its wares across multiple virtual world and social media platforms. The company is entering its first major venture with the massively popular virtual world Gaia Online.

Second Life invades mobile devices

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vollee.pngSecond Life is now available to mobile devices. Residents can explore the entire virtual world from their handsets via a free beta application available at Vollee, the 3G streaming services provider.

Vollee’s technology intelligently adapts the Second Life Grid for use on 40 mobile handsets at launch. Support is planned soon for additional 3G and Wi-Fi enabled devices, including the iPhone.

Vollee’s proprietary solution is the only technology currently available that can stream high-end PC titles to mobile, including popular massively multiplayer online role playing games. The company’s VolleeX engine adapts applications for screen size and key layout, and then streams the original application to mobile devices. Vollee’s interactive video streaming platform optimizes compression to minimize bandwidth requirements and also leverages the 3G mobile networks in such a way that gamers can easily and smoothly navigate virtual worlds. Vollee’s technology is also extensible to fast paced, high quality video games previously impossible on mobile.

Club Penguin introduces new tools to help parents manage online play

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Disney’s Club Penguin is now offering parents new tools to provide greater control of, and involvement in, their child’s online entertainment experience.

Club Penguin’s new parent features allow adults to logon and view their child’s account history (including any bans and account payments), change their child’s password and choose whether their child can chat by selecting from pre-approved phrases or by typing in their own messages. An integrated timer, which lets parents set the time of day and duration of their child’s visit to Club Penguin, will be released later this month.

Club Penguin recently opened an international office in Brighton, England, dedicated to providing additional player support and moderation. It’s the first time Club Penguin has offered local support to players outside North America.