Glam Media, Inc. announced that Women’s Community, along with Politics, was ranked as the fastest-growing Internet categories of 2007 according to comScore Media Metrix. Glam became the market leader in June of 2007, overtaking iVillage/NBC for the highest in reach in women. Glam Media was also the fastest-growing in the Media Metrix Top 50 properties in 2007, fueled by its distributed media network of 450 Glam owned and operated sites, publishers, media partner websites and blogs.
The Women’s category grew by 35% in 2007, representing the highest percent growth, along with Politics, and significantly faster than the average 5% total U.S. Internet Audience growth as reported by comScore Media Metrix.
Glam Media grew 213% from 7.9 million uniques a month to 25 million uniques a month in reach in the U.S., followed by iVillage/NBC, which grew at 27% from 13.5 million to 17.2 million. Both Glam Media and iVillage drove the women’s category to the lead position by adding key websites to each of their networks.
Originally posted on February 5, 2008 @ 8:56 am