AOL has launched its mobile third-party ad-serving solution through Third Screen Media, Platform-A’s mobile ad-serving platform and network. Along with the ability to access multiple networks, the solution features an innovative new method for publishers to manage, partition and allocate their advertising inventory across multiple networks.

Platform-A will offer mobile publishers the opportunity to access multiple ad networks for monetizing their advertising inventory, letting them fill more of their available inventory and create additional revenue streams.

As a part of the offering, Platform-A is introducing an “inventory partitioning” solution that lets publishers dictate exactly how inventory is distributed across multiple networks. While traditional third-party distribution systems use campaign-based tools to allocate inventory, Platform-A’s solution offers a myriad of highly targeted options for defining inventory allocation. With inventory partitioning, mobile publishers will access a highly intuitive user interface that allows a single-view overview of their entire stock of inventory. Publishers can assign specific percentages of their inventory to be allocated based on any combination of ad network, subject area, location and more.

Originally posted on August 4, 2008 @ 1:57 pm