For a giant company such as Google which tried to give mobile phone retailing a new spin, its a great feat for Google Â to admit that it has failed in the endeavor. A couple of months after selling its Nexus One phone through its own web store, Google will soon stop doing so and use the current site for the web store for showcasing other Android phones available worldwide. In short, Google is shutting down its web store and will start selling Nexus One via the usual retailing process.
According to Google, when their web store was launched, its main objective was to innovate in mobile phone distribution as well as give people a quicker and easier way of buying an Android phone. Â But obviously, selling the Nexus One exclusively through the Google web store didn’t quite took off. Although Google would not release official data on how many units of Nexus One have been sold, we can pretty much assume that it was not quite many.
And Google decided that it would be best for them to start selling the Nexus One by adopting the same model adopted for its European distribution of the Nexus One where it partnered with Vodafone retail channel.
Will this move bring more positive effect to Nexus One? Â It might or might not. One thing is for sure, mobile phone consumers are not so solved into the idea of buying a mobile phone without trying or seeing them in the flesh first. Well, unless of course if its an Apple product like the iPad which was able to sold out for around 1 million units, majority of which were done through online pre ordering.
Aside from this, U.S. consumers are still not quite open with the idea of buying a mobile phone without a corresponding Â data plan.
What does Google need to do now? Â Seek out more mobile carriers and team up for distribution agreement of the Nexus One.
Originally posted on May 14, 2010 @ 5:36 pm