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ValueClick launches premium health and wellness ad network

ValueClick has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, based on comScore data.

AdRx Media is comprised of several well-known publishers, including Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites.

AdRx Media offers advertisers a convenient way to reach consumers as they go online to learn more about any health related issue, with complete transparency into the sites where their ads will appear. The extensive reach of AdRx Media provides several ways to reach any health-conscious audience via contextual placements alongside condition-specific content and other demographic, psychographic and technographic targeting capabilities.

The HealthCentral Network acquires TheBody.com

The HealthCentral Network, Inc. has acquired HIV/AIDS patient resource TheBody.com and HIV/AIDS health professional resource TheBodyPro.com. Terms of the deal were not disclosed.

With the acquisition, HealthCentral extends its position of becoming the leading online enterprise of condition-specific health and wellness information. TheBody.com and TheBodyPro.com offer unique experiences for patients and health professionals, including community support, connections with renowned HIV/AIDS doctors and crucial clinical and life management information. The acquisition adds approximately 700,000 highly targeted monthly unique visitors to The HealthCentral Network’s nearly 11 million monthly unique visitors.

TheBody.com is HealthCentral’s second acquisition in less than three months. In June, the company acquired consumer health information company MedTrackAlert, LLC, more than doubling the size of its email newsletter reach.

Mobile phones more dangerous than smoking

Mobile phones could kill far more people than smoking or asbestos, according to a study by Dr. Vini Khurana, a neurosurgeon and award-winning cancer expert, and distributed by Awen Grove.

Dr. Khurana warns that people should avoid using cell phones wherever possible and that governments and the mobile phone industry must take
“immediate steps” to reduce exposure to their radiation.

“It is anticipated that this danger has far broader public health ramifications than asbestos and smoking,” says Professor Khurana. He
believes that the three billion people in the world that now use the phones worldwide are at risk and that their death and illness from cell phone use could exceed the harm from smoking.

The groundbreaking study draws on growing evidence that use for 10
years or more can double the risk of brain cancer.

Earlier this year, the French government followed Great Britain in
warning against the use of mobile phones, especially by children. Germany also advises its people to minimize handset use, and the European Environment Agency has called for exposures to be reduced.

Professor Khurana is a neurosurgeon who has received 14 awards over the past 16 years. He has published more than three dozen scientific papers and reviewed more than 100 studies on the effects of mobile phones. He has put the results on a brain surgery website, and a paper based on the research is currently being peer-reviewed for publication in a scientific journal.

What you can do in order of greatest protection:

• Not use a cell phone
• Not carry a cell phone on or near your body when not in use.
• Use air tube headsets not wire headsets with your phones (which conduct greater radiation to the head).
• Purchase a BIOPRO cell chip and place it on the cell phone to reduce response to the radiation from the phone.

eDrugSearch.com generates more than $2.1 million in revenues for member pharmacies

eDrugSearch.com, the health social network and comparison shopping site for prescription drug consumers, has generated more than $2.1 million in sales for member pharmacies through 875,000 visitor referrals from its comparison shopping engine. This includes an estimated $435,000 in March, based on 175,000 referrals to member sites.

With more than 50,000 drug listings, eDrugSearch.com brings together licensed and accredited pharmacies from around the world in one comprehensive, easy-to-use database. In February of this year, eDrugSearch.com expanded its mission by launching a social network, the eDrugSearch.com Community, that enables site visitors to rate and review drugs and pharmacies; monitor the latest FDA updates, price changes and other news related to their current drug regimens; and share experiences with others taking the same drugs or who have similar health conditions.

Healia launches online health community

healia Healia launches online health communityHealia announced the launch of Healia Communities, a free online health community that enables people to get personal support for their health decisions from peers and experienced health professionals.

Founded by Dr. Tom Eng, a former health policy advisor and public health practitioner, Healia Communities allows people to share their health knowledge, experiences and favorite resources; provide personal support and connect with people sharing the same health concerns; and get answers to their questions from health experts.

MyMeso.org launches, aims to raise awareness on deadly form of lung cancer

It is the primary goal of MyMeso.org to raise awareness in the public about mesothelioma and related asbestos diseases, to provide a forum for those affected by mesothelioma, and to create a network of information and resources expanding hope for a cure. MyMeso.org is a public awareness and community outreach effort of Beasley, Allen, Methvin, Portis & Miles, P.C.

Mesothelioma is a rare form of cancer affecting the mesothelium, or the protective lining around our internal organs. It most commonly affects the linings of the lungs, abdomen and heart. Unfortunately, many symptoms of mesothelioma (shortness of breath, severe cough, chest pain) do not appear for 20 or more years, making it difficult to diagnose early. For this reason, the cancer is often diagnosed in the later stages, making it difficult for proper treatment and survival.

Mesothelioma is most strongly associated with exposure to asbestos. There are two main types – pleural, the more common form, which affects the lining of the chest; and peritoneal, affecting the lining of the abdominal cavity.

Nike + iPod experience coming soon to gyms

Nike and Apple are working with major gym equipment manufacturers such as Life Fitness, Precor, Star Trac and Technogym to make their cardio equipment Nike + iPod compatible so health club members can easily track workouts on cardio equipment like treadmills, ellipticals, stationary bikes and stair climbers. Nike + iPod users will simply plug in their iPod nano into the equipment at the start of their workout to automatically record their progress. Users can then connect their iPod with their computer to upload the workout to www.nikeplus.com.

Nike’s innovative Nike + iPod running experience combining music, personal coaching and fitness networking has forever changed the way people run, creating in its first year, the world’s largest online running destination at www.nikeplus.com. Launched just under two years ago, in partnership with Apple, Nike+ lets your iPod nano talk to Nike+ enabled running shoes through the wireless Nike + iPod Sport Kit. Data on time, distance, calories burned and pace is stored on your nano and is easily downloaded through iTunes to www.nikeplus.com. Nikeplus.com users not only can track their own data, but also challenge others and participate in online forums.

Inspire to build 30th online health community with United Cerebral Palsy of NY

Inspire, a company known for building online communities for nonprofit health associations, announced that it will partner with United Cerebral Palsy of New York City (UCP/NYC) and United Cerebral Palsy National (UCP) in Washington, DC, to develop and manage an online community for parents of children with cerebral palsy and other development disabilities.

The online community will be part of an authoritative early intervention resource site to be launched later this year. It will be the 30th health social networking site built by Inspire, which was founded in 2005.

UCP is the leading source of information on cerebral palsy-which affects more than 760,000 individuals in the US. The National organization is one of the nation’s leading organizations– serving and advocating for the more than 54 million Americans with disabilities. Today, more than 65 percent of the 176,000 children and adults served by UCP affiliates have disabilities other than cerebral palsy.

Inspire has also recently signed partnership agreements with the Bladder Cancer Advocacy Network, Encephalitis Global, Oley Foundation, Neurofibromatosis, Inc., and the United Leukodystrophy Foundation.

inspire Inspire to build 30th online health community with United Cerebral Palsy of NY

Boston Interactive launches redesigned site on autism

Boston Interactive has launched the new website for the Doug Flutie Jr. Foundation for Autism. The Flutie Foundation is an organization dedicated to promoting awareness and supporting families affected by autism spectrum disorders.

The Flutie Foundation partnered with Boston Interactive to redesign their site in order to facilitate online donations and membership activities while promoting the Foundation’s purpose and improving the user experience. The Foundation required a fresh, redesigned image while maintaining a credible grassroots feel. By highlighting the foundation’s mission and resources, the site engages the visitors and drives them to action by signing up, donating, attending an event, or spreading awareness of autism and its impact on families.

The new site brings together customized information for families, fans, and sponsors into a single-facing website. Each content area works to provide resources and stories that create a unified vision of the Flutie Foundation and their mission to lend a helping hand to families in need.

RevolutionHealth.com launches heart attack recovery center to aid recovery

revolution RevolutionHealth.com launches heart attack recovery center to aid recoveryRevolutionHealth.com announced the launch of its new online Heart Attack Recovery Center to help the hundreds of thousands of Americans who are recovering from a heart attack or caring for someone who is. This year, an estimated 1.1 million Americans will have a heart attack and approximately half will survive the incident. With survival rates rising dramatically over the past 20 years, heart attack recovery is more critical than ever for patients and their families.

RevolutionHealth.com is focusing attention on heart attack recovery during the month of February to mark American Heart Month. The free, online resource is particularly timely as a recent study from the Centers for Disease Control and Prevention found that only one-third of patients who survive a heart attack undergo cardiac rehabilitation, a series of lifestyle changes proven to reduce the risk of additional illness and death.

RevolutionHealth.com’s new Heart Attack Center offers the following information and features:

Medications and supplements – Learn more about the different kinds of heart medicines, potential drug interactions and how supplements might help. Learn about approaches to missed doses and changes in medication.

Diet – Just as bad eating habits can contribute to heart disease, a heart-healthy diet can aid in recovery. RevolutionHealth.com’s experts discuss commonly recommended diets and ingredient substitutions.

Exercise – How much exercise is enough? Can it ever be too soon to exercise after a heart attack? Read more about the phases of cardiac recovery and typical exercise levels for each one.

Stress reduction – Everyone knows that stress contributes to heart disease, but what’s the best way to control, or even reduce, stress? Take an interactive assessment to measure stress levels and learn every day stress-busters and other ways to take it easy.

Emotional health – Depression can set in after a heart attack, so learn to recognize the signs. Take positive steps to live with heart disease and seek out group support.

Caregiving – Supporting your loved one who has just had a heart attack can be difficult. Educate yourself about the facts and the keys to a successful recovery.

Intimacy – How soon can you resume sex after a heart attack? And is it safe? Is heart medicine affecting sexual activity? Learn what’s real, and what’s myth.

Community – You are not alone. Heart attack confronts all too many American families each year. Share stories, information, recipes and more. Read about other people’s experiences and share your support and strength with them.