DoubleClick Inc. announced the availability of the DART for Publishers (DFP) Dashboard, an innovative, time-saving solution for ad operations professionals. The new DFP Dashboard combines Web 2.0 flexibility, intuitive functionality and vivid graphical displays â€“ transforming common advertising operations tasks such as monitoring campaign performance and troubleshooting delivery issues. With the DFP Dashboard, information is presented in customizable tools called widgets designed to enable users to configure their dashboards to show the information most relevant to their role. This new tool is fully integrated with DFP and included at no additional cost to all existing DFP users.
Existing widgets include Ad Delivery, My Orders, Troubleshooting Tools, Deep Links, and more. The Dashboard also includes an RSS-based messaging platform for keeping customers up-to-date with important ad serving news, events, and system alerts. This powerful collection of customizable widgets makes it easy for publishers to proactively troubleshoot and fix campaign problems, helping to save time and increase efficiency and client satisfaction. For example, the new Troubleshoot Ads widget gives customers direct access to advanced diagnostic tools previously only available to DoubleClickâ€™s own support engineers.
Originally posted on November 27, 2007 @ 11:30 am