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Doubleclick delivers new widget-based ad operations dashboard

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doubleclick.pngDoubleClick Inc. announced the availability of the DART for Publishers (DFP) Dashboard, an innovative, time-saving solution for ad operations professionals. The new DFP Dashboard combines Web 2.0 flexibility, intuitive functionality and vivid graphical displays – transforming common advertising operations tasks such as monitoring campaign performance and troubleshooting delivery issues. With the DFP Dashboard, information is presented in customizable tools called widgets designed to enable users to configure their dashboards to show the information most relevant to their role. This new tool is fully integrated with DFP and included at no additional cost to all existing DFP users.

Existing widgets include Ad Delivery, My Orders, Troubleshooting Tools, Deep Links, and more. The Dashboard also includes an RSS-based messaging platform for keeping customers up-to-date with important ad serving news, events, and system alerts. This powerful collection of customizable widgets makes it easy for publishers to proactively troubleshoot and fix campaign problems, helping to save time and increase efficiency and client satisfaction. For example, the new Troubleshoot Ads widget gives customers direct access to advanced diagnostic tools previously only available to DoubleClick’s own support engineers.

Originally posted on November 27, 2007 @ 11:30 am

Online newspaper advertising continues to grow

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new media newsIn the latest preliminary estimates from the Newspaper Association of America (NAA), advertising expenses on newspapers Web sites reached $773 million or 21.1 percent growth this 3rd quarter.

Advertising on this medium already shares 7.1 percent of the total newspaper ad spending. This is also the 14th consecutive quarter it registered a double digit growth, starting last 2004.

Even this impressive performance was not enough to cushion the decline in total ad spending at newspaper companies, which was down by 7.4% or $10.1 billion. This is mainly caused by the slow down in print ad spending.

Most major sub-categories under printed ads also weakened – classified ads (-17%), retail (-4.9%), and national (-2.5%).

“Newspaper Web sites continue to generate substantial revenue by offering advertisers access to the nation’s most desirable group of consumers,” said NAA President and CEO John F. Sturm. “At the same time, broader economic issues are impacting our industry the same way they are impacting other media – the continued fallout from declines in the housing market clearly affects real estate, recruitment and retail advertising. Newspaper companies continue to take aggressive measures to prepare for the future during a period of economic challenges for the industry.”

Originally posted on November 23, 2007 @ 8:01 am

AOL introduces video ticker ads

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aol.pngAOL announced the availability of video ticker ads, a new interactive video advertising solution that serves as a creative alternative to pre-roll ads that was developed in conjunction with PointRoll, the leading provider of rich media technology solutions.

AOL’s video ticker ad is a graphic banner ad that is integrated within a streaming video, but without obstructing the video viewing experience. When clicked on by a consumer, the ticker expands to launch a video ad, or an interactive Flash ad, within the video player window. These ads will run across the AOL Network of premium video content within the newest version of the AOL Video media player platform.

Also released with the video ticker ads is a newly revamped media player platform which introduces several new and improved features, including:

• A single flexible experience: Sharing and social utilities – such as email, bookmarking and related videos – are available from the player view port;

• Multiple monetization options: New ad inventory includes 300 x 250 interstitials, video ticker ads and synched text ads;

• A new user interface and development framework: The new UI streamlines the control set and improves customization options, while the new development framework simplifies adding new features.

Originally posted on November 19, 2007 @ 8:36 am

Sony Pictures’ Crackle entices major advertisers

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crackle1.pngCrackle announced the first major round of advertising partnerships developed and signed since its mid-July launch. By combining its unique player, global reach and focus on premium content, Crackle has attracted such major brands as Pepsi, Honda, Epson, Sony Electronics, Vodafone and others to the site.

In addition to its unique programmed content and global syndication network, Crackle also offers advertisers sponsorships of channels and contests, full screen skins, and media rich 300 x 250 video banners that can be instantaneously distributed across the network to get in front of the most relevant audiences around the world.

“We started by bringing the best available content to Crackle and now some of the biggest and best advertisers are lining up,” said Mike Sitrin, Vice President of Partnerships at Crackle. “And by continuing to combine global advertising opportunities with the assurance that advertisers’ brands will be showcased alongside editorially chosen video content, we’re confident the big names will keep on coming.”

Originally posted on November 15, 2007 @ 10:08 pm

Gorilla Nation taps Panache for past pre-roll ads

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gorilla.jpgGorilla Nation, an online advertising sales representation company, has expanded its advertising offerings by adopting Panache’s patent-pending in-video advertising-delivery technology, which gives its customers greater flexibility and advertising choices.

The Panache technology, which provides advertisers more flexible, targeted and less-intrusive ways of delivering their campaigns across multiple media, allows Gorilla Nation to offer its customers a delivery choice beyond pre-roll advertising— messages that run before a video begins. Static images, rich interactive applications, or streaming videos can be delivered into video at view time for a rich, engaging and customized advertising experience. The technology is infinitely scalable, highly customizable, and the toolset so easy to use that expensive engineering resources can be kept out of the process.

Gorilla Nation, which handles media sales for more than 500 high-traffic, quality websites in vertical markets, not only gives its customers more flexibility with Panache but enables them to integrate the technology much faster into current systems.

Originally posted on November 14, 2007 @ 6:28 pm