In a move described as â€œnext generationâ€, Tesco (UK retailer) and Microsoft have announced a new deal whereby customers buying selected DVDs from Tesco stores will be able to download a digital copy of the same film.
Using Microsoftâ€™s Silverlight technology, and with the backing of major film studios, this digital copy will be downloadable to either PC or Mac, offering a â€œvirtual DVD experienceâ€ and promising a range of additional features including auto-updating trailers, exclusive bonus content, online chat and related merchandising.
Yes, itâ€™s mainly aimed at making the companies involved more money â€” expect copious links to Tescoâ€™s music download service and other partner web sites. [Read more…]
Originally posted on September 9, 2009 @ 5:15 am