Velingo Ltd., provider of Targeted Content Recommendation solutions for online services, has announced that its Spotlight technology is now available both as a Firefox add-on and as a widget for any search engine.
Spotlight is based on collecting vast amounts of dataâ€“ such as usersâ€™ behavior and user-generated contentâ€“ analyzing it, and building global knowledge to provide optimized and personalized recommendations for each customer and service. The patent-pending technology exposes users to relevant content, building loyalty while increasing providersâ€™ revenues.
Unlike other social search systems that rely on manual voting and tagging by users, Spotlight builds massive knowledge base – transparently and automatically, without involving users in the process. Spotlight for Firefox is compatible with the three major search engines: Google, Yahoo and Live. By using Spotlight recommendations, users can easily expand or narrow their searches, for a better search experience.
In addition to Spotlight for Firefox, Velingo also released a web-based code generator wizard that helps providers embed Spotlight into their search pages. Code generation for a search engine takes only a few minutes, after which, all that is required is to paste the code inside the search page.
Originally posted on February 12, 2008 @ 7:00 pm