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5 Podcasting Benefits For Small Business

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podcasting for business

Podcasting has recently become a serious marketing tool for small business owners. Only a few years ago, podcasting was a seemingly dying trend. In the past five years, the number of people who are tuning into regular podcasts has tripled. A Google search for the subject will result in millions of different podcasts based on almost any topic imaginable.

With such a reach as this, podcasting has the invaluable potential for marketing. Podcasting can be used in many ways to benefit small business. Here are a few of the most useful suggestions for utilizing this booming tool. [Read more…]

Using Webinars as an E-Marketing Tool

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Studies have shown that webinars are an effective and cost efficient tool in reaching out to people. Small business owners and companies have recognized its importance and are now utilizing it for marketing and list building purposes.

Image: techwench
Image: techwench

While it’s true that the most popular social media platforms are doing a great job in helping businesses market their products and services, the webinar system has its own advantage over them. For one, it generates a low cost for every lead and a high level of engagement with target audience. Secondly, it is considered the second most effective method in terms of content marketing and thirdly, it promotes greater satisfaction among students thereby contributing to a higher study success rate.

Webinar vs Podcast

Compared to the podcast, the webinar has an edge in that it allows real time interaction with the attendees. This is efficient in clarifying certain issues clients and potential clients have about a particular product or service. Engagement is also assured in this method of communication. [Read more…]