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Platform-A to deliver two-day, billion impression ad campaign for T-Mobile

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AOL’s Platform-A in partnership with T-Mobile USA, launched an unprecedented billion-impression web advertising campaign across Platform-A today and tomorrow. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers than any other online advertising business. Platform-A includes AOL’s owned-and-operated sites, along with the thousands of sites in the Advertising.com third-party network.

Platform-A and T-Mobile collaborated to create the “T-Mobile Billion Block,” the most-expansive two-day ad buy in Platform-A history and will spotlight the T-Mobile G1 with Google, the first Android-powered mobile phone. Over a two-day period, the T-Mobile G1 will dominate a significant amount of AOL and other Platform-A inventory, and it’s estimated that approximately 81.5 million consumers will be exposed to the new phone over the campaign’s 48-hour run.

Originally posted on November 10, 2008 @ 12:46 pm

Meebo releases IM app for Android

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Meebo has launched Meebo for Android, an instant messaging application that brings free and open communication to T-Mobile’s G1, the world’s first Android-powered mobile phone. Meebo for Android provides a simple “on the go” instant messaging experience for anyone with a Meebo account, or an account on one of the popular IM services.

The application will be available as a download through the phone via the Android Market.

Meebo for Android includes:

  • Access to all of your IM accounts through a single login and single buddy list.
  • A fun and simple IM experience that’s similar to using meebo.com on your PC.
  • Real-time notifications! Alerts of new IMs are pushed to the status bar even when Meebo runs in the background.

    • Originally posted on November 7, 2008 @ 9:16 am

    T-Mobile G1 now in stores

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    T-Mobile USA, Inc. announced the national availability of the highly anticipated T-Mobile G1 with Google, the first Android-powered mobile phone. The T-Mobile G1 combines full touch-screen functionality and a QWERTY keyboard with a rich mobile Web experience, dozens of Android Market applications, and popular Google products that millions have enjoyed on the desktop, including Google Maps Street View, Gmail, YouTube and others.

    With an intuitive user interface and one-touch access to Google Search, the T-Mobile G1 is the first phone to offer access to Android Market, which hosts unique applications and mashups of existing and new services from developers around the world. Customers can find and download a wide range of innovative applications to personalize their phone and enhance their mobile lifestyle. For a limited time, the dozens of applications available on Android Market are available free-of-charge for T-Mobile G1 users.

    Originally posted on October 23, 2008 @ 12:05 am

    T-Mobile sends “Presidential Alert” message to select customers

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    After the terrorist attack that happened in September 11, 2001, The United sStates has become more conscious about what would happen in case a scenario similar that day occurs. It has led to a concerted effort to put in place measures to make sure that it never happens again or if it does, it is more prepared to handle the situation. One immediate result of this was the creation of the Department of Homeland Security. And now another step has been taken to further protect the American people – the Personal Localized Alert Network. [Read more…]

    Originally posted on November 7, 2011 @ 11:17 am

    Devil’s Advocate: Why T-Mobile Users Will Love Their AT&T Overlords

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    In a move that surprised tech pundits, business insiders and the press, AT&T announced that they have purchased all of T-Mobile USA for almost $40 billion.

    AT&T Inc. (NYSE: T) and Deutsche Telekom AG (FWB: DTE) today announced that they have entered into a definitive agreement under which AT&T will acquire T-Mobile USA from Deutsche Telekom in a cash-and-stock transaction currently valued at approximately $39 billion. The agreement has been approved by the Boards of Directors of both companies. […]

    With this transaction, AT&T commits to a significant expansion of robust 4G LTE (Long Term Evolution) deployment to 95 percent of the U.S. population to reach an additional 46.5 million Americans beyond current plans – including rural communities and small towns.  This helps achieve the Federal Communications Commission (FCC) and President Obama’s goals to connect “every part of America to the digital age.” T-Mobile USA does not have a clear path to delivering LTE. (via Mobilize Everything by AT&T).

    AT&T will face an uphill battle getting this deal approved by the feds as acquiring T-Mobile will make the company the sole GSM carrier in the US (not to mention make it even harder to resurrect net neutrality).

    Although a majority of T-Mobile customers have expressed outrage regarding the deal upon Facebook, there are at least a few reasons why they may end up loving their AT&T overlords (at least in the near future). [Read more…]

    Originally posted on March 21, 2011 @ 1:28 pm