Using Webinars as an E-Marketing Tool

Studies have shown that webinars are an effective and cost efficient tool in reaching out to people. Small business owners and companies have recognized its importance and are now utilizing it for marketing and list building purposes.

Webinar as a marketing tool 300x170 Using Webinars as an E Marketing Tool

Image: techwench

While it’s true that the most popular social media platforms are doing a great job in helping businesses market their products and services, the webinar system has its own advantage over them. For one, it generates a low cost for every lead and a high level of engagement with target audience. Secondly, it is considered the second most effective method in terms of content marketing and thirdly, it promotes greater satisfaction among students thereby contributing to a higher study success rate.

Webinar vs Podcast

Compared to the podcast, the webinar has an edge in that it allows real time interaction with the attendees. This is efficient in clarifying certain issues clients and potential clients have about a particular product or service. Engagement is also assured in this method of communication. [Read more...]

Web-Based Media Player Muziic Lets You Play and Organize YouTube and Vevo Music

Screen shot 2009 12 29 at 7.55.15 AM 490x284 Web Based Media Player Muziic Lets You Play and Organize YouTube and Vevo Music

Say goodbye to pesky and obtrusive ads whenever you want to listen to free songs featured on music videos on YouTube. Likewise, say goodbye to those annoying country-specific restrictions that renders most songs practically un-streamable if you live in Timbuktu. Thanks to new site Muziic you can now enjoy those two benefits brought by the free Internet.

First started as a Windows application, Muziic then lets you organize and manage music collections from songs featured on YouTube videos. Think of it as the Windows iTunes for YouTube, that also lets you rip mp3s to YouTube.

To make its service more relevant, Muziic recently launched a web-based media player. And while they were at it, they brought along music video start-up Vevo which went public recently.

So, what do this bring us, free music loving Internet citizens?  Free songs, as in millions of them with accompanying videos to boot.

And then what else? Muziic also lets you register on the site so that you can create your music playlist. It has a very efficient search engine which offers direct song access similar to iTunes does. For those who couldn’t live without sharing things with their friends to social networks, Muziic also just recently rolled out a Facebook app. How about an iPhone app? Not yet but it’s coming pretty soon, I hope.

An online service as good as this is not without a glitch of course. For one thing, Muziic removes country-restriction to video contents from Vevo. While this may seem ok for now, Vevo is said to be looking at it right now. Hopefully, they won’t do something to spoil Muziic’s party.

Via Wired

Shazam Goes Encore on the App Store

Screen shot 2009 11 09 at 8.22.40 PM 490x120 Shazam Goes Encore on the App Store

Shazam, which the company CEO claims to be the most popular music apps in the world has just been updated with Shazam Encore. Promising to make it even easier for iPhone and iPod touch users to learn more about the music they love listening to, Shazam Encore offers several new cool features functionality. [Read more...]

U2 manager blames everybody for rampant illegal music downloads

u2 U2 manager blames everybody for rampant illegal music downloadsU2’s longtime manager Paul McGuinness cannot help but cry for help over the widespread illegal downloading of music files. According to Reuters, McGuinness has condemned every member of the music industry for the shoddy treatment of many artists in this digital age.

He spread the blame between record labels that “through lack of foresight and planning allowed a range of industries to arise that let people steal music”; Silicon Valley companies that create marvelous devices but “don’t think of themselves as makers of burglary kits”; and governments who “created a thieves’ charter” by agreeing that ISPs should not be responsible for what passes along their pipes.

Moreover, he demands that the ISP providers enforce disconnection policies among users caught downloading music files illegally. Aside from that, McGuinness also asked the service providers to share their revenues because they made a lot of money out of music.

Smallbiz America Network launches new site with online radio and podcasting system

smallbizamerica Smallbiz America Network launches new site with online radio and podcasting systemSmallbiz America has launched a new website featuring its free online radio station, Smallbiz America Online, and its banner radio show podcast series, “The Smallbiz Brain.” The site also features podcasts from its growing cast of radio hosts on the network.

With its new site launch, Smallbiz America introduces PodSuite, a turnkey Internet marketing podcast production system that makes podcasting creation and distribution available to business owners, speakers, authors, and coaches with radio show style audio production and branded graphics, plus distribution via iTunes and its own podcast directory.

The Smallbiz Brain features exclusive interviews for any entrepreneur or small business enthusiast by CEO and Founder, David Wolf, with big thinkers in small business such as Dr. Ivan Misner, Daniel Pink, Michael Gerber, Tom Feltenstein, Don Morgan, Steve Kaplan, Jeff Meshel, Anita Campbell and many more.

NBA player Doug Christie blends love and basketball with its new online radio show

christie NBA player Doug Christie blends love and basketball with its new online radio showNBA power couple Doug and Jackie Christie, announce the launch of their new online radio show, Infinite Love Talk Radio with Doug and Jackie Christie, beginning November 1, 2007. The weekly online radio show will air on Saturdays at 5pm (PST).

The Christies will dish about NBA news and what goes on in the locker rooms “behind the scenes.” They will give their opinions about the reasons for infidelity, as well as, NBA couples on- air advice and solutions on how to move past their obstacles. Listeners are encouraged to call in live and use the Christies’ knowledge of love, relationships and basketball.

Despite the sobering statistic that over 50% of marriages end in divorce, Doug and Jackie are proof that some people still believe in the sanctity of marriage.

The Christies’ latest book No Ordinary Love: A True Story of Marriage and Basketball provides an unprecedented view of their close relationship, which grows stronger every day, and present detailed recommendations for not only making relationships work, but making them last.

NowLive user broadcast service adds widget

nowlive NowLive user broadcast service adds widgetNowLive, a relatively new online service which combines social networking and user-generated broadcasting, announced a new widget today for making it easier to get a talk show noticed by the online masses. This widget can be plugged into a variety of Web sites.

The NowLive Talk Show widget lets anyone with a social networking profile on sites such as MySpace or blog sites like LiveJournal, Blogger and TypePad embed their own live talk show directly into their personal profile. NowLive in general works by letting one dial a local phone number to create voice streams for his or her new talk show. Talk show hosts can interact with listeners through a variety of tools and the shows are later made available as downloadable podcasts.

“Bloggers, podcasters and anyone who wants to be heard can be on the air in less than 60 seconds,” said NowLive Co-founder & CEO Kevin Bromber. “But unlike traditional radio, a social broadcast lets the audience actively participate in the show from their computers and cell phones.”

Podango’s P2 Platform now on beta

podango Podangos P2 Platform now on betaPodango, a new media hosting, publishing and advertising platform, announced that a beta version of its P2 Platform is now available. The P2 Platform is designed to enable audio, video and blog publishers to deliver a fully integrated experience to their audience, in addition it makes it easy to embed media across sites, seamlessly add advertising and measure performance metrics. Publishers can start using the beta platform by creating their site at www.podango.com/p2.

Podango is providing podcasters (audio and video) with the most flexible and rich publishing platform. The platform’s rich feature set includes a complete set of tools for content creators including publishing tools for audio, video, and blogging, metric monitoring tools, search engine optimization (SEO), integrated advertising and the ability to embed the player in other sites. The streamlined end-user experience includes easy subscription, elegant presentation, and rich feedback mechanisms.

“With the launch of P2 beta, Podango is providing a single, complete, integrated platform for new media publishers,” said Lee Gibbons, CEO, Podango. “From hosting to monetizing to finding premiere content, the new media tools that are now available through Podango streamline the entire audio, video, and blog audience experience and publishing process.”

Odiogo adds listen button for enabling read aloud blog posts

odiogo listen Odiogo adds listen button for enabling read aloud blog postsOdiogo, a service which lets online publications and blogs create audible versions of content, announced yesterday an easier way for users to interact with this audio content. It’s called the Listen Button and it’s designed to be embedded in an article or post near familiar buttons like email and print.

The Listen Button, when clicked on, opens a player which reads aloud the currently displayed article. This new feature is apparently already in use by a variety of Web sites, including the Online Edition of the Jerusalem Post and the popular tech gadget blog The Red Ferret Journal.

Odiogo added the free Listen Button “has been adapted for major blogging platforms. Starter kits have been developed to quickly install the button on blogs developed in the WordPress, Blogger or TypePad environments.”