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Using Webinars as an E-Marketing Tool

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Studies have shown that webinars are an effective and cost efficient tool in reaching out to people. Small business owners and companies have recognized its importance and are now utilizing it for marketing and list building purposes.

Image: techwench
Image: techwench

While it’s true that the most popular social media platforms are doing a great job in helping businesses market their products and services, the webinar system has its own advantage over them. For one, it generates a low cost for every lead and a high level of engagement with target audience. Secondly, it is considered the second most effective method in terms of content marketing and thirdly, it promotes greater satisfaction among students thereby contributing to a higher study success rate.

Webinar vs Podcast

Compared to the podcast, the webinar has an edge in that it allows real time interaction with the attendees. This is efficient in clarifying certain issues clients and potential clients have about a particular product or service. Engagement is also assured in this method of communication. [Read more…]

Web-Based Media Player Muziic Lets You Play and Organize YouTube and Vevo Music

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Say goodbye to pesky and obtrusive ads whenever you want to listen to free songs featured on music videos on YouTube. Likewise, say goodbye to those annoying country-specific restrictions that renders most songs practically un-streamable if you live in Timbuktu. Thanks to new site Muziic you can now enjoy those two benefits brought by the free Internet.

First started as a Windows application, Muziic then lets you organize and manage music collections from songs featured on YouTube videos. Think of it as the Windows iTunes for YouTube, that also lets you rip mp3s to YouTube.

To make its service more relevant, Muziic recently launched a web-based media player. And while they were at it, they brought along music video start-up Vevo which went public recently.

So, what do this bring us, free music loving Internet citizens?  Free songs, as in millions of them with accompanying videos to boot.

And then what else? Muziic also lets you register on the site so that you can create your music playlist. It has a very efficient search engine which offers direct song access similar to iTunes does. For those who couldn’t live without sharing things with their friends to social networks, Muziic also just recently rolled out a Facebook app. How about an iPhone app? Not yet but it’s coming pretty soon, I hope.

An online service as good as this is not without a glitch of course. For one thing, Muziic removes country-restriction to video contents from Vevo. While this may seem ok for now, Vevo is said to be looking at it right now. Hopefully, they won’t do something to spoil Muziic’s party.

Via Wired

U2 manager blames everybody for rampant illegal music downloads

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u2.gifU2’s longtime manager Paul McGuinness cannot help but cry for help over the widespread illegal downloading of music files. According to Reuters, McGuinness has condemned every member of the music industry for the shoddy treatment of many artists in this digital age.

He spread the blame between record labels that “through lack of foresight and planning allowed a range of industries to arise that let people steal music”; Silicon Valley companies that create marvelous devices but “don’t think of themselves as makers of burglary kits”; and governments who “created a thieves’ charter” by agreeing that ISPs should not be responsible for what passes along their pipes.

Moreover, he demands that the ISP providers enforce disconnection policies among users caught downloading music files illegally. Aside from that, McGuinness also asked the service providers to share their revenues because they made a lot of money out of music.