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Platform-A to deliver two-day, billion impression ad campaign for T-Mobile

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AOL’s Platform-A in partnership with T-Mobile USA, launched an unprecedented billion-impression web advertising campaign across Platform-A today and tomorrow. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers than any other online advertising business. Platform-A includes AOL’s owned-and-operated sites, along with the thousands of sites in the Advertising.com third-party network.

Platform-A and T-Mobile collaborated to create the “T-Mobile Billion Block,” the most-expansive two-day ad buy in Platform-A history and will spotlight the T-Mobile G1 with Google, the first Android-powered mobile phone. Over a two-day period, the T-Mobile G1 will dominate a significant amount of AOL and other Platform-A inventory, and it’s estimated that approximately 81.5 million consumers will be exposed to the new phone over the campaign’s 48-hour run.

Originally posted on November 10, 2008 @ 12:46 pm

AOL’s BlackVoices launches BV Power List

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BlackVoices has launched BV Power List, a new blog that provides men with tips on how to succeed at work, home and play in order to make their own power moves in their daily life. A key feature of the new blog is the editors’ weekly pick of the top five industry leading African-American influencers. The first BV Power List consists of Barack Obama, Tyra Banks, Tyler Perry, Magic Johnson and Mellody Hobson.

“At a time when we could be electing our first African-American President, we felt it was important to bring attention to other influential people of color from across America’s most dynamic industries,” said BlackVoices’ Director Tariq Muhammad. “We feel our first five Power List members really represent the leadership within the black community.”

Originally posted on November 4, 2008 @ 9:50 am

AOL launches When.com online event guide

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AOL announced the launch of when.com, a new hyper-local online event guide that enables users to search and browse for a wide range of events in their local area, including kids and family activities, community events, live performances, sporting events and many others.

Each event listing includes detailed information, reviews, maps and directions from MapQuest, and when applicable, links to purchase tickets. Users can also easily bookmark events or add them to their AOL, Google, Outlook or Yahoo Calendar.

Events on when.com are searchable by time (today, tomorrow, next seven days, etc.), type (Arts and Crafts, Community, Dance, etc.) and by geographic area. Users can easily browse through events by using navigation tabs along the top and left-hand side of the page, or search for events by using the convenient search box at the top of the page.

In the coming weeks, additional when.com features will be rolled out including a when.com widget that can be added to any social networking page and a new “MyWhen” feature that will enable users to save events to their own when.com calendar and receive alerts and reminders for upcoming events. In addition, content from when.com will be integrated across MapQuest Local, AOL CityGuide, AOL Travel and other AOL websites.

When.com is powered by Zvents, a local search engine powering a network of hundreds of Web and mobile partners, featuring event listings to promote local businesses.

Originally posted on November 3, 2008 @ 2:38 pm

AOL launches access to social networks from its new site

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AOL announced a brand new homepage that will let consumers access multiple social networking services directly from AOL.com, becoming the first major portal to offer direct access to information from major social networking sites. This follows the move last month to provide access to multiple e-mail services from the AOL.com site, and is part of AOL’s ongoing strategy to open its homepage, to outside services and content– offering consumers more customization options.

The new social networking feature allows consumers to post status updates to multiple social networks at once, and provides profile activity information, including new friend requests, status updates and mail notifications from services such as AIM, Bebo, MySpace, Facebook, Twitter and other third-party sites.

AOL.com also launched new tools and features to further personalize the user experience, bringing together third-party content and services from across the Internet. The new features give consumers more control over how content and services are displayed, letting them customize the main navigation bar by adding their own Web links, receive continuously updated local news, access RSS feeds from across the Web directly from the main page of AOL.com as well as personalize their experience with new design themes.

Originally posted on October 30, 2008 @ 10:06 am

Weblogs Inc. now on its third year with AOL

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AOL is celebrating the third anniversary of its acquisition of Weblogs, Inc. this month. In 2005, Weblogs had a large portfolio of niche blogs targeted at business and professional users, in addition to a general readership. Since then, Weblogs has honed its portfolio to 29 blogs focused on major consumer passion points such as technology, autos, finance, video games and travel. Since 2005, Weblogs has seen worldwide unique visitors climb nearly 1,000% (122% annually, on average) and page views rise over 1,500% (154% annually, on average), according to August 2008 comScore Media Metrix.

In addition to Weblogs’ own growth, the acquisition was instrumental to AOL’s launch of successful sites such as TMZ, Asylum, FanHouse, BloggingStocks, and Spinner.

Over the next 12 months, AOL plans to launch of number of new blog brands in important consumer interest areas, as well as aggressively continue the expansion of its blogs internationally.

Originally posted on October 24, 2008 @ 11:26 am